Fresh Relevance team photo

About Us

We power real-time multi-channel personalization and automated communications for leading brands.

From recovering shoppers to personalizing pages, Fresh Relevance brings you real-time marketing today.

More power, more control, more sales. Fully integrated with your existing systems. Full serve or self-serve.

Fresh Relevance is growing rapidly and has well over 200 clients, including: Cottages4U, illy, Apollo, Moss Bros, Thorntons, White Stuff and 7dayshop.


Our cloud-based technology responds directly to the behavior of online customers. It is incredibly simple to set up and use with no installation - and it integrates quickly with any web store, including custom carts (examples of carts).

Real-time data is collected as the customer shops, then used to personalize marketing and target real-time messages. We deliver real-time content, such as product recommendations and countdown timers, at prices that make it affordable in all your emails. And we give you real-time control of content, even after emails have been sent.

We are pioneers in creating advanced technology that is affordable and practical for smaller businesses, yet scales for the biggest brands. It is integrated with a growing number of ESPs (supported ESPs) and our own, free quickstart ESP


Mike Austin, CEO of Fresh Relevance

Mike Austin


Mike is a serial entrepreneur and technologist. He has been building software companies for over 20 years. During the 1990s Mike provided IT security consultancy to the UK financial sector and created some of the first PC mapping software.

Pete Austin, CTO of Fresh Relevance

Pete Austin


Pete is a software visionary and architect. He and Mike co-founded the Email Reaction ESP in 2000. He also has extensive experience with real-time financial trading at Co-Op Bank, Tullett Prebon and Reuters.

Eddy Swindell, Director of Sales and Marketing of Fresh Relevance

Eddy Swindell

Director of Sales and Marketing

Eddy has over 10 years' experience in digital marketing, with wide experience gained at the highest levels in ESPs, helping companies build their digital marketing strategy and systems.

William Harris, CFO of Fresh Relevance

William Harris


William was Finance Director and then Chief Executive of Gullane Entertainment plc until 2002. He helped grow the business from a six-person, £400k turnover business into a London Stock Exchange listed company with a turnover in excess of £50m, 150 employees and offices in the UK, US, Canada and Japan.


The founders lead a growing, on-site team of over twenty, with sales based at new, larger offices near the Oxo Tower in London and support and dev based at the attractive University of Southampton Science Park.

We believe in using outside specialists and third-party software to achieve more - not reinventing the wheel.


More Information about Us

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