2020: not only a new year, but a whole new decade.
Experts predict that we’ll see growth in automation, the power of AI, and customer expectations. However, in what promises to be a competitive and dynamic age of eCommerce, some things won’t change; relevant and personalized content will always win out over irrelevant content.
2020 events and holidays
A quick win for keeping content and products relevant is to leverage existing events and holidays.
It’s well known that Black Friday and Christmas Season drive an increase in sales, with Black Friday 2019 seeing 86% more web traffic compared to a normal day. But the whole year is full of opportunities.
Picture this: each week you put a fresh spin on your products, you ride the January sales, showcase your best in show products for awards season, have a laugh for april fools day, and continue to thrive throughout the year, never needing to resign yourself to a quiet season.
Leveraging these days and keeping your products and services at the front of customers’ minds is a quick, easy win. And we’ve done the hard work for you…
Introducing The Ultimate eCommerce Marketing Calendar 2020...
The one stop shop resource to keep your emails, web and social up-to-date and relevant. It’s been designed to give you practical, usable inspiration throughout the whole year.
The calendar is structured around 84 different national and international days and events. It contains 250+ fabulous marketing examples from top brands in a variety of industries, covering each of the standout days in the calendar.
We’ve included a monthly spotlight on an important days and best practices. There are also a variety of different practical web, email and social ideas to help you boost loyalty and engagement and ultimately increase your eCommerce revenue.
Using this guide, you’ll be able to plan ahead and front-load 2020 with fun and engaging ideas for your eCommerce marketing campaigns.