As Thanksgiving approaches, take the time to humanize your business and show some gratitude to your subscribers. Instead of going in for the hard sell (unless perhaps you sell turkeys), use your email newsletters to champion your customers and give back to them, whether that’s in the form of a voucher or useful tips.
If you’re looking for inspiration, read on for our 3 Thanksgiving email marketing tips.
1) Make them the star of the show with user generated content
Thanksgiving is a time to redirect the spotlight from your business to your customers. User generated content (UGC) is the perfect way to do this. Take the opportunity to include photos of your customers in your marketing emails. Not only will it showcase how real people use your products, it will build a sense of community and brand loyalty among your subscribers.
One in three shoppers prefer to see a product as it is worn or used by real people as opposed to professional product images, so it pays to give this tactic a try.
Petsmart showcases their customers’ furry friends in their festive getups, encouraging subscribers to share content too by using the dedicated hashtag.
Brandless takes a similar approach by shining the spotlight on their community of happy customers.
2) Help them have their best Thanksgiving yet
Going in for the hard sell has its time and place. But for holidays such as Thanksgiving where your customers might have extra free time to fill and families to entertain, try sharing useful content to help them have their happiest Thanksgiving yet. This softer approach will help you build your brand reputation and foster customer loyalty in the process.
Use your email newsletters to share tips for cooking the perfect Thanksgiving turkey or tutorials for DIY activities for the kids. Anything that helps your customers have fun and get the most out of your products.
Plated shares useful cooking tips with their subscribers, while promoting their cookbook.
Meanwhile, Brooks Brothers delights their subscribers with a top secret pumpkin pie recipe to spice up their Thanksgiving feasts.
3) Show them some appreciation with a coupon
What better way to show thanks to your customers than with a coupon. Not only will your customers feel appreciated, they’ll be more likely to treat themselves to a Thanksgiving purchase. Make sure your coupon is dynamic so that any customer who opens your email after the discount has expired will see ‘coupon expired’ text, rather than an out-of-date coupon. Plus, make sure your coupon follows shoppers from marketing emails to your website and vice versa, to increase exposure and redemption rate.
Doggyloot uses their Thanksgiving email to send their subscribers a $5 discount voucher, along with product recommendations to inspire them. To ramp up the email’s effectiveness, Doggyloot could use customers’ browse and purchase data to tailor the recommendations to their preferences.
Download your copy of Five Easy Ways to Make Your Emails Perform Better for more ways to delight your customers this Thanksgiving.