Get your Pimms and bunting at the ready, because the weekend of the royal wedding is upon us! This Saturday, on May 19th 2018, Prince Harry will be married to Meghan Markle at St. George’s Chapel in Windsor. The nuptials will be televised on channels across the globe, and brands have been getting involved left, right and center.
Here are 5 of our favorite royal wedding-related email campaigns:
For many of us mere mortals, an invitation to the wedding of the year is a little out of reach. But Kurt Geiger has got any email subscribers without an invite in London this weekend sorted with plenty of other opportunities to celebrate! This e-invitation has a 5-day itinerary for shoppers to pop into the Covent Garden store to celebrate the royal wedding with the brand.
The rings are an essential part of any wedding ceremony, and the royal wedding will be no exception. Krispy Kreme have decided that it shouldn’t just be Harry and Meghan that get to exchange rings though! The popular doughnut brand has released a special edition doughnut; the “Gold Ring” so that customers can all get involved in the festivities from the comfort of their own homes, while joyfully snacking on something yum.
Similar to Kurt Geiger, Karen Millen has also invited those of their customers whose invitations seem to have gotten lost in the post to their Windsor and 5th Avenue stores. These save the dates have a modern British design with lots of bunting and the Union Jack, they also offer a day packed with goodie bags, British snacks and a resident DJ! The email is signed off with product recommendations for wedding outfits - just in case their customers did cop an invite after all!
Croydon Park Hotel:
Is there anything more quintessentially British than a spot of afternoon tea? Celebrating our monarchy perhaps? Well in this email, Croydon Park Hotel has got both covered for you come May 19th. They’re hosting a royals themed afternoon tea for customers to watch and celebrate the wedding in style.
Reiss has got any wedding outfit customers might need this wedding season or for royal wedding celebrations sorted with this email packed with product recommendations. 84% of consumers report taking actions based on personal recommendations, so this is a fantastic way for Reiss to drive traffic to the website this weekend.
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