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6 Case Studies of Successful Popover Subscribe Forms

Introduction

Fresh Relevance offers Popover subscribe forms now. So the big question for our clients is - are Popover forms any good?

  • Studies have shown that Popover opt-in forms significantly increase email subscriptions and that there are no more bounces or complaints than on a page without. Dan Zarrella, Social Media Scientist and Hubspot marketer found exactly this. Read more
  • But researchers such as the Neilsen Normal Group opine, "Even though we have recommended against this since 1999, some sites still force users to log in before presenting them with any real content". Read more.

Do the gains - such as possible increased subscriptions, outweigh the losses - such as possible increased bounces or unsubscriptions?

We all have our own opinions: and ours is that you wait until shoppers have had a chance to see your site contents, before you hit them with a Popover form.

But I'm sure you'll agree that what really matters are facts. So we're going to research different options, using our marketing site, and tell you what worked best for us, later in 2016.

Opt-In Pop-Ups: Are They Any Good?

While we're waiting, I found a great article that aggregates about 20 Popover case studies, by George Mather at CrazyEgg.

I picked 6 examples from it that caught my fancy (mostly from near the start) and - most important - checked to see whether the sites from these successful studies were still using Popovers. 

Nikki In Stitches

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Nikki McGonigal, a food craft blogger, started testing out with both sidebar and light-box forms for opt-ins. After 8 months, when she compared the results, she found she had 1375% more subscribers. The sidebar form had a subscription rate of .4% while the light-box form converted at 5.5%..

Update: Apparently not using Popovers on 18 Feb 2016. I clicked around 20 pages on Nikki in Stitches (click here for the website) and did not see a Popover - which must cast doubt on whether they worked long-term for this site.

Darren Rowse

Darren Rowse’s photography blog went from averaging 40 subscribers a day to 400 subscribers a day. Further to this, his page views per visitor went up and his bounce rate remained almost the same.

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Update: Apparently not using Popovers on 18 Feb 2016. I clicked around 20 pages on Darren Rose' Digital Photography School, the successor to the blog (click here for the website) and did not see a Popover - which must cast doubt on whether they worked long-term for this author.

ASK LEO

AskLeo.com drove just 10 to 15 subscribers despite getting 44,000 unique visitors every day. Site owner Leo found a hover box set at a delay of 60 seconds was capturing the most emails. He was now getting 100 to 150 subscribers on a daily basis.

Update: Still using Popovers on 18 Feb 2016. I clicked around 5 pages on Ask Leo (click here for the website) and saw a Popover subscribe form when I waited for a minute.

Usertesting.com

This simple Popover, which doesn’t even directly ask for emails, is the third biggest lead generator on Usertesting.com.

data capture pop up

Update: Apparently not using Popovers on 18 Feb 2016. I clicked around 20 pages on User Testing (click here for the website) and did not see a Popover - which must cast doubt on whether they worked long-term for this site.

Mama's Lebanese Kitchen 

data capture pop up

Mama’s Lebanese kitchen, a recipe blog, gained 10x lift in conversions after they began implementing opt-in Popovers in September 2012.

Update: Still using Popovers on 18 Feb 2016. I clicked around 20 pages on Mama's Lebanese Kitchen (click here for the website) and saw a Popover subscribe form when I waited for a minute.

WP Beginner 

Syed Balkhi of WP-Beginner saw a 600% lift in email opt-ins when he used Optin Monster’s exit-intent Popovers and no increase in bounce rate.

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Update: Still using Popovers on 18 Feb 2016. I clicked around 5 pages on WB Beginner (click here for the website) and saw a Popover subscribe form almost immediately.

The Results So Far

Of these 6 Popover case studies, half are still using Popover subscribe forms now. So I think it's fair to say that they work for some people, but if you go down this route then you need to double-check the results for you.

More Information

Using Popovers to Add to The Customer Experience

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