7 inspiring Easter email campaigns

7 inspiring Easter email campaigns Headshot

By Jeannie Corfield, Content Marketing Manager

Easter is one of the biggest retail holidays and another ideal occasion to get customers engaged with your brand. In the UK, 7 in 10 consumers plan to spend money specifically to celebrate Easter.

Yet, due to the increased competition for customers attention, effective email marketing around key holidays can be challenging for brands and retailers. Marketers should avoid repetitive communications, and provide customers with a convenient experience that caters to their needs and interests.

If you’re stuck for inspiration, we’ve put together our favorite Easter email campaign ideas that will guide shoppers to your website:

1. Turn shopping into a fun experience

2. Use countdown timers to increase urgency

3. Help shoppers get away

4. Inspire customers with tips and social proof

1. Turn shopping into a fun experience

Sunuva made Easter shopping fun by introducing an egg hunting game for their customers. Customers could search for hidden eggs on product pages to win 20% off their latest collection. This is a great way to get involved in the holiday spirit if your products aren’t specifically related to the occasion.

Easter email marketing experiential campaign idea

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2. Use countdown timers to increase urgency

Thorntons used a Fresh Relevance Countdown Timer in their Easter email to highlight a limited-duration offer. Temporarily offering a luxury product at a lower price is a great way to boost loyalty with bargain hunters who might normally be turned off by the higher price tag.  

Easter email marketing campaign countdown timer inspiration

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3. Help shoppers get away

Easter is not just an occasion for buying confectionary. Many consumers take advantage of the Easter holiday to go on vacation. Travel providers can make the most of the occasion by offering Easter-specific deals and packages. Here’s an example from Cottages.com:

Easter email marketing travel campaign example

Brands who don’t specifically provide travel services can still get involved. This email from White Stuff provides product recommendations for shoppers hoping to make a getaway over the Easter break.

Easter email marketing campaign inspiration for fashion

Molton Brown takes a similar approach, emphasizing its travel-sized products.

Easter email marketing idea with product recommendations

Brands can get the most of product recommendations around special occasions by filtering suggestions based on the individual shopper’s purchase and browsing history.

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4. Inspire customers with tips and social proof

Shoppers will tend to be more loyal to your brand if you can offer them valuable information on how to use your products. This example from Lakeland engages customers with helpful tips to make the most out of baking products over the Easter holiday.

Additionally, the brand uses product rating stars to seal the deal if customers aren’t yet convinced to purchcase.

Easter email marketing idea with product recommendations and social proof

This colorful email from Boohoo inspires image-conscious shoppers with social media content. Recipients get valuable tips on how to style Boohoo’s products for a comfortable flight. Social media content can be used alongside authentic reviews to build trust with younger shoppers.

Easter email marketing campaign fashion inspiration

 

Download our Ultimate eCommerce Marketing Calendar to make the most of events and holidays all year round:

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7 inspiring Easter email campaigns Headshot

By Jeannie Corfield

Content Marketing Manager

As Content Marketing Manager at Fresh Relevance, Jeannie manages, writes and edits user-centered content that helps marketers in the eCommerce and travel spaces get their jobs done.