4 inspiring Easter email campaigns

4 inspiring Easter email campaigns Headshot

By Simon Nooranvary, Customer Success Consultant

Easter is one of the biggest retail holidays and another ideal occasion to get customers engaged with your brand. In the UK, 7 in 10 consumers plan to spend money specifically to celebrate Easter.

Yet, due to the increased competition for customers attention, effective email marketing around key holidays can be challenging for brands and retailers. Marketers should avoid repetitive communications, and provide customers with a convenient experience that caters to their needs and interests.

If you’re stuck for inspiration, we’ve put together our favorite Easter email campaign ideas that will guide shoppers to your website:

1. Turn shopping into a fun experience

2. Use countdown timers to increase urgency

3. Help shoppers get away

4. Inspire customers with tips and social proof

 

1. Turn shopping into a fun experience

Sunuva made Easter shopping fun by introducing an egg hunting game for their customers. Customers could search for hidden eggs on product pages to win 20% off their latest collection. This is a great way to get involved in the holiday spirit if your products aren’t specifically related to the occasion.

 

 

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2. Use countdown timers to increase urgency

Thorntons used a Fresh Relevance Countdown Timer in their Easter email to highlight a limited-duration offer. Temporarily offering a luxury product at a lower price is a great way to boost loyalty with bargain hunters who might normally be turned off by the higher price tag.  

 

 

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3. Help shoppers get away

Easter is not just an occasion for buying confectionary. Many consumers take advantage of the Easter holiday to go on vacation. Travel providers can make the most of the occasion by offering Easter-specific deals and packages. Here’s an example from Cottages.com:

 

 

Brands who don’t specifically provide travel services can still get involved. This email from White Stuff provides product recommendations for shoppers hoping to make a getaway over the Easter break.

 

 

Molton Brown takes a similar approach, emphasizing its travel-sized products.

 

 

Brands can get the most of product recommendations around special occasions by filtering suggestions based on the individual shopper’s purchase and browsing history.

Learn more: The Complete Guide to Personalized Product Recommendations

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4. Inspire customers with tips and social proof

Shoppers will tend to be more loyal to your brand if you can offer them valuable information on how to use your products. This example from Lakeland engages customers with helpful tips to make the most out of baking products over the Easter holiday.

Additionally, the brand uses product rating stars to seal the deal if customers aren’t yet convinced to purchcase.

 

 

This colorful email from Boohoo inspires image-conscious shoppers with social media content. Recipients get valuable tips on how to style Boohoo’s products for a comfortable flight. Social media content can be used alongside authentic reviews to build trust with younger shoppers.

 

 

Learn more: The Complete Guide to Social Proof

 

4 inspiring Easter email campaigns Headshot

By Simon Nooranvary

Customer Success Consultant

As Customer Success Consultant at Fresh Relevance, Simon ensures that clients are achieving their maximum potential from the real-time marketing platform, and helps them overcome any technical difficulties.