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All the latest news and inspiration from Fresh Relevance
Triggered emails
Product features
…
Feature highlight: SMS Triggers
By Lily Hristova,
Product Manager
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Email personalization
Social proof
…
5 Eid email marketing campaigns we love
By Camilla Bass,
Senior Content Marketing Manager
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Email personalization
Marketing strategy
Email accessibility: Best practices and benefits
By Mike Austin,
CEO & Co-founder
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Web personalization
Email personalization
…
Why using authentic social proof in travel marketing is crucial
By Mike Austin,
CEO & Co-founder
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Web personalization
Email personalization
…
Turning online lookers into bookers with data capture
By Mike Austin,
CEO & Co-founder
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Onsite popovers
Testing and optimization
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How to get started with optimization for data capture
By Daisy Gray,
Senior Customer Success Consultant
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Testing and optimization
Automation
Limitations of traditional A/B testing
By Lucy Russell,
Head of Product Management
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Dynamic content
Product features
…
How to take your opt-out experience beyond email
By Scott Humphrey,
Solutions Consultant
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Testing and optimization
Automation
4 predictions for the future of cross-channel automated optimization
By Mike Austin,
CEO & Co-founder
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Email personalization
Social proof
…
10 inspiring Easter email campaigns
By Roheena Chogley,
Account Manager
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Behavioral targeting
Triggered emails
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3 ways to boost loyalty & avoid brand switching
By Camilla Bass,
Senior Content Marketing Manager
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Testing and optimization
Product features
Feature highlight: Advanced Testing & Optimization
By Lucy Russell,
Head of Product Management
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