Toot your horn AT THE RIGHT TIME, to the RIGHT AUDIENCE
...And you'll win fans and customers, instead of neighbors telling you to shut up. This is what distinguishes successful marketers from spammers, and is why real-time personalization is so effective. By all means create better marketing materials, but meanwhile make the best use of what you already have.
"Use what you have. Use your own voice. Use the materials you already have to create. Don't wait to have the perfect instrument, the ultimate laptop, the beautiful studio, fancy paint brushes, whatever"
- marc johns, serious drawings (click through if you like his art)
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