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Case Study: Cottages.com uses Countdown Timer and Social Proof SmartBlocks to improve visitor engagement and drive sales

Background

Cottages.com is the UK’s largest cottage aggregator website with the biggest selection of properties across the UK, France, Ireland and Italy. Cottages.com has been working with Fresh Relevance since 2013, when they introduced a hugely successful cart and browse abandonment programme that achieved a 957% return on investment. Read more.

Solution

Cottages.com are now taking advantage of Fresh Relevance’s innovative range of new dynamic, real-time SmartBlocks to improve visitor engagement and drive online sales. The Countdown Timer shows visitors how long they have until the end of a sales promotion, and was recently used on the home page to offer a £50 discount for people who booked a cottage for the school half-term holiday. Meanwhile, the Social Proof feature is providing visitors with the latest information, regarding how many people have recently viewed and booked a property.

Development

Nick Smith, Marketing Director at Cottages.com, comments “With Fresh Relevance SmartBlocks we have placed control of marketing in to the hands of the marketing team. Now, what once took days can be done instantaneously.” 

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