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Case Study: Tap Warehouse recorded a 43% conversion rate uplift!

Background

Tap Warehouse is a UK online retailer of bathroom and kitchen products, with around one million visitors to its website each year.

Solution

When Senior Digital Marketing Executive, Frode Myklebust, joined in 2014, his remit was to build an email marketing programme from the ground up. Myklebust explains: “In the 13 months that we have been working together we have been able to attribute a 7% sales uplift direct to our activity with Fresh Relevance, which constitutes a very decent return-on-investment and provides a steady stream of revenue for the company.”

Results

Tap Warehouse got impressive initial results but have been improving further with A/B tests. “Working collaboratively with Fresh Relevance we conducted the test and recorded an impressive 60% improvement in click-to-open rate, but more impressively it also resulted in a 43% conversion rate uplift!"

Myklebust concludes: “I love email marketing! It sits head and shoulders above other methods of customer engagement and Fresh Relevance leads the field in providing the technology and expertise that enables Tap Warehouse to not only provide our customers with a better shopping experience, but also maximise our sales opportunities.”  

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