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Case Study: Weird Fish double conversion rates with Fresh Relevance’s Cart Abandonment

Background

Weird Fish is a successful UK casualwear clothing company, first launched in Cheltenham in 1993. Best known for its wide range of artist designed t-shirts and Macaroni sweatshirts, the company opened its first store in 1999 and began trading online in 2005.

Solution

Weird Fish was introduced to triggered messaging experts, Fresh Relevance, and its cart abandonment solution via the website of its email service provider – dotmailer.

Results

To assess the performance of its new cart abandon strategy, the team conducted an A/B test, whereby 50% of customers who abandoned their carts received a triggered email and 50% were not sent a message.

“We found the conversion rate for those who received the email was nearly double that of those who had no email,” explains James Lloyd, eCommerce Manager at Weird Fish.

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