Types of product recommendations to personalize the customer experience
Here, we’ll walk through the different recommendation types available, why they’re effective, and when to use them.
Read More
10 best practices for cart abandonment emails that recover revenue
Whether you’re already sending basic cart abandonment emails, or you’re eager to get started, these tips will help you squeeze the most revenue out of your efforts...
Read More
7 ways online marketers can drive sales using major sporting events
Major sporting events are a treasure trove for creative and effective eCommerce campaigns. Here are seven ideas how to turn major sporting events into a marketing grand slam...
Read More
Why home brew cart abandonment emails can give you a headache
If you're considering developing an in-house cart abandonment email solution, here's what you need to know...
Read More
New easy-to-use interface simplifies email trigger selection
Fresh Relevance takes triggered emails to the next level, letting marketers target customers based on behavior, preferences and lifecycle stage. Now with an intuitive drag-and-drop UI...
Read More
IRX19 video interview: eCommerce personalization challenges and predictions
InternetRetailing Editor-in-Chief Ian Jindal caught up with Fresh Relevance to discuss the latest trends in martech...
Read More
New control groups feature makes it easy to measure performance
What effect do your online campaigns actually have on customer behavior? Our latest enhancement lets you create control groups to accurately and easily track the sales uplift from any digital marketing tactic…
Read More
7 inspiring Easter email campaigns
Effective email marketing around key holidays can be challenging for brands and retailers. If you’re stuck for inspiration, we’ve put together our favorite Easter email marketing ideas that will guide shoppers…
Read More
How to set up triggered email campaigns (and why you need them)
How to start sending triggered emails using your ESP or with help from a purpose-built provider - including the types of email you should be sending...
Read More
Debunking the biggest AI myths in marketing
It’s important to recognize the misnomers surrounding AI and understand what is hype and what is reality...
Read More