Email personalization
All the latest news and inspiration from Fresh Relevance
Geotargeting: 3 surprising ways to drive sales using location
With geotargeting, marketers have an opportunity to connect with customers on a much deeper level. Here are some ways that geolocation can improve your interactions with customers.
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New enhancement: Manage dynamic content in folders
Fresh Relevance already allows you to create dynamic content for your website and emails. We’re adding folder management to our content management system!
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4 inspiring Easter email campaigns
Effective email marketing around key holidays can be challenging for brands and retailers. If you’re stuck for inspiration, we’ve put together our favorite Easter email marketing ideas that will guide shoppers…
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7 Fantastic Mother’s Day email marketing campaigns
Here are 7 of our favorite Mother’s Day email examples to inspire you, along with some tips on how to make an impact with Mother’s Day marketing
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Improve your eCommerce countdown timers in 5, 4, 3, 2, 1…
We’ve compiled some tips to help you make the best use of countdown timers, while maintaining the integrity of your brand.
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Product recommendations: 4 tips to boost clicks and sales
Here, we'll explore some product recommendation tactics you might not have thought about. All are designed to drive sales by increasing relevancy and aiding discovery - on site, and in emails.
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Fresh Ideas Live: Strategies to deliver engaging content
Marketing professionals gathered at The Shard, London, to discuss the latest trends and tactics in eCommerce marketing. If you didn’t make it on the day, keep reading for the highlights.
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How avoid set-and-forget personalization blunders
Automation opens up endless possibilities for personalization. But a totally hands-off approach can lead to mishaps. Here's how to avoid personalization blunders.
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New enhancement: Geotargeting tools
Fresh Relevance has long allowed users to combine behavioral marketing with location-based targeting. Marketers can now take this a step further with our new Geotargeting tools module.
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3 email lead generation strategies that work
There are no secret recipes or shortcuts to lead generation. If you want to build a database of leads who are genuinely interested in what you have to offer, you have to be willing to spend the necessary time…
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