As a digital marketer, you spend hours fine-tuning email components — tweaking the creative, agonizing over subject lines, and deliberating send time. However, we often overlook one key aspect of email…
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Strategic services can help you achieve your marketing goals faster: an experienced consultant coaches you on digital marketing best practices or executes campaigns for you. Here are three things to think…
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On average, sending a multi-step cart abandonment program generates a sales uplift of 21% compared to a single cart email. For retailers who send both browse and cart triggered campaigns, the uplift is 30%…
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Price drop emails are the perfect reminder for compulsive online browsers. They encourage price-conscious shoppers and they increase loyalty. A price drop email program provides shoppers who haven’t shared…
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Retail marketers are constantly asking themselves how they can get the products customers are most likely to buy in front of those consumers. The answer is personalized communications, as evidenced by the 28%…
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The new Fresh Relevance Advanced Customer Tagging feature helps you show shoppers the products they want. You can apply tags that group together particular types of information, such as size or brand
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The end of the month is just around the corner, and as it approaches, so does GDPR which will come into effect on May 25th. The pressure is on for businesses to confirm for all contacts with an unverified…
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Get your Pimms and bunting at the ready, because the weekend of the royal wedding is upon us! This weekend, on May 19th 2018, Prince Harry will be married to Meghan Markle at St. George’s Chapel in Windsor.…
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Everyday shoppers come to your site to browse your products. They might see something they like, go to the product detail page for more information and add it to their cart. Then the phone rings. A family…
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One of the latest episodes of The Digital Marketing Podcast guest stars Philip Storey, founder and CEO of Enchant Agency and email marketing specialist, to discuss the topic “Effective Email Marketing”. The…
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