Email personalization
All the latest news and inspiration from Fresh Relevance
9 types of segmentation you should be using to drive conversions
Segmentation allows marketers to take control of customer data to drive revenue and improve the customer experience. Here are 9 segments you should be using - and the types of content most likely to convert…
Read More
4 Pride month email examples we love
Pride month can be a great opportunity for brands to show commitment to the cause. Read on for 4 of our favorite email campaigns from this year's Pride month.
Read More
How to enhance personalization with loyalty data
Today’s customers want their loyalty to be rewarded with individual recognition, and real value. Here are three ways to leverage loyalty data to enhance your personalization.
Read More
8 product recommendation examples for every stage of the customer journey
Here are 8 examples of product recommendations we love. We'll uncover why they work and show you which stage of the customer journey to target for each.
Read More
Email personalization examples & best practice: 5 steps to becoming a pro
Email personalization is a tried and tested way to boost open rates, click-throughs and conversions. But what exactly does it entail? Here are 5 steps to becoming a pro.
Read More
New enhancement: Manage dynamic content in folders and control access
Fresh Relevance already allows you to create dynamic content for your website and emails. We’re adding folder management to our content management system!
Read More
6 Father’s Day email marketing campaigns (and why we love them)
With an average of $12 billion spent on Father's Day each year, it's time to bring your email marketing A game and inspire shoppers. Here are 6 of our favorite Father's Day emails to get you started.
Read More
What Pretty Woman teaches us about using customer data
The popular 90s film Pretty Woman serves as a valuable lesson for eCommerce marketers in the importance of using customer data. We look at three ways to get on top of your customer data.
Read More
3 ways to drive customer loyalty in jewelry
3 ways for jewelry retailers to drive customer loyalty through personalization of email and web.
Read More
Geotargeting: 3 surprising ways to drive sales using location
With geotargeting, marketers have an opportunity to connect with customers on a much deeper level. Here are some ways that geolocation can improve your interactions with customers.
Read More