Email personalization

All the latest news and inspiration from Fresh Relevance

Download the free 2020 holiday marketing calendar

Web personalization, Email personalization, Editorial

Keep content fresh with The Ultimate eCommerce Marketing Calendar 2020

Using this guide, you’ll be able to plan ahead and front-load 2020 with fun and engaging ideas for your eCommerce marketing campaigns.

Email and website tactics to prevent, reduce and mitigate shopping cart abandonment

Email personalization, Triggered emails, Editorial

7 effective methods to combat cart abandonment + examples

We’ll start with how to reduce shopping abandonment in the first place. Then, we’ll explore proven tactics to win back customers - including our favorite examples from across the web.

Fresh Ideas Live at The Shard event, November 2019

Web personalization, Email personalization, Data and reporting

Fresh Ideas Live: Social proof, testing, and taking control of data

Attendees were inspired by practical advice to get ahead with personalization and social proof. Read the blog for key takeaways, including content from dotdigital and Trustpilot.

Why your ecommerce marketing emails aren't generating revenue

Email personalization, Behavioral targeting, Triggered emails

7 reasons your email marketing campaigns aren’t generating revenue

Here, we’ll dive into seven reasons your emails aren’t generating revenue - and how you can turn the situation around. We’ll also touch on why your emails might be contributing to more sales than you think.

Email personalization, Triggered emails, Editorial

8 myths about cart abandonment that are limiting your revenue

If you’re like most eCommerce marketers you get bombarded by advice and sales pitches aimed at recovering revenue lost to cart abandonment. And you wonder if any of the advice is worthwhile.

Behavioral marketing tactics for travel providers

Web personalization, Email personalization, Behavioral targeting

8 easy steps to implement behavioral targeting for travel companies

Here we’ll examine why travel marketers should be thinking about behavior-based web and email marketing, and 8 steps to get started.

How to implement a successful browse abandonment email strategy

Email personalization, Triggered emails, Editorial

An expert’s guide to running a successful browse abandonment email campaign

Here we’ll explore why you need a browse abandonment email strategy, and how to get started. Then we’ll arm you with some successful examples for inspiration.

Web personalization, Email personalization, Behavioral targeting

Fresh Ideas Live review: How to get ahead with behavioral marketing

Content was action-oriented, with a focus on real-life examples and questions from fellow marketing professionals. We heard about a range of email and web strategies.

Import and export customer segments automatically between Fresh Relevance and your ESP

Web personalization, Email personalization, Behavioral targeting

New enhancement: Automatically sync segments between Fresh Relevance and your ESP

Fresh Relevance users now get even more value out of marketing segments: Lists can automatically be synchronized between the personalization platform and major ESPs.