Fresh Ideas Live review: How to get ahead with behavioral marketing
Content was action-oriented, with a focus on real-life examples and questions from fellow marketing professionals. We heard about a range of email and web strategies.
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New enhancement: Automatically sync segments between Fresh Relevance and your ESP
Fresh Relevance users now get even more value out of marketing segments: Lists can automatically be synchronized between the personalization platform and major ESPs.
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Black Friday 2019: How to turn bargain hunters into loyal customers
Taking a personalized approach to Black Friday marketing will help you turn new visitors into first time buyers, and keep them coming back for more.
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Email personalization success: E-telligence podcast puts Vision Direct in the spotlight
Find out how Vision Direct has been using Fresh Relevance and dotdigital to send hyper personalized emails. Interview with Emma Haskell, Head of Customer Retention at Vision Direct.
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5 steps to launch a product recommendations program that drives sales
If your company has an ecommerce website, the chances are you’re using automated product recommendations. So if everyone’s doing it, how can you stand out? The key is to carefully plan your product…
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4 Back to school email tactics to make you top of the class
If you’re looking for some back to school marketing inspiration, we’ve pulled together some of our favorite email examples and tips.
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Best-of-breed or all-in-one: how to choose a personalization solution
When reviewing your personalization tools, there’s a decision you’ll have to make before choosing a vendor. Do you adopt an all-in-one solution? Or would you be better served by a best-of-breed approach?
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How travel brands can use real-time data to drive more bookings
We’ve put together some easy-to-implement and scalable strategies that travel brands can add to their marketing toolkit to help drive bookings this summer.
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Types of product recommendations to personalize the customer experience
Here, we’ll walk through the different recommendation types available, why they’re effective, and when to use them.
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10 best practices for cart abandonment emails that recover revenue
Whether you’re already sending basic cart abandonment emails, or you’re eager to get started, these tips will help you squeeze the most revenue out of your efforts...
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