New Feature: Advanced Customer Tagging
The new Fresh Relevance Advanced Customer Tagging feature helps you show shoppers the products they want. You can apply tags that group together particular types of information, such as size or brand
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Our Favorite GDPR Re-Permission Emails
The end of the month is just around the corner, and as it approaches, so does GDPR which will come into effect on May 25th. The pressure is on for businesses to confirm for all contacts with an unverified…
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5 Royally Fantastic Royal Wedding Email Campaigns
Get your Pimms and bunting at the ready, because the weekend of the royal wedding is upon us! This weekend, on May 19th 2018, Prince Harry will be married to Meghan Markle at St. George’s Chapel in Windsor.…
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Why Home Brew Cart Abandonment Emails Can Give You a Headache
Everyday shoppers come to your site to browse your products. They might see something they like, go to the product detail page for more information and add it to their cart. Then the phone rings. A family…
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Fresh Relevance Featured in Digital Marketing Podcast
One of the latest episodes of The Digital Marketing Podcast guest stars Philip Storey, founder and CEO of Enchant Agency and email marketing specialist, to discuss the topic “Effective Email Marketing”. The…
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New Feature: Ratings and Reviews
With 66% of consumers trusting customer reviews online, it’s important to include social proof in email and web strategies so to instill trust in your potential customers and encourage them to purchase your…
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The Fresh Relevance 2018 MarTech Hot List
We're a month into 2018 and the new year already feels like it's going to be a big one all around, with no exception for marketers! "So what does this new year have in store for the marketing world?" we hear…
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5 Ideas for Using Dynamic Content in your Email Signature
Email signatures are great opportunities to add information and character to your emails, but they are often neglected in terms of content and design. Most people will use their contact information, a…
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28 Statistics to Convince your Boss to Invest in a Personalization Strategy
Fantastic! You’ve discovered the power of personalization, and it’s exactly what you need to increase your sales, engage your customers and create a seamless and engaging shopping experience. But now you have…
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Email and Web Personalization Toolkit
2017 has been a year for coming together and instilling peace and safety for one another. A year for solidarity and resilience against threats to our communities. What better time of year to celebrate this…
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