Data capture seems like a straightforward proposition. Place a pop-up or a banner on your website inviting shoppers to enter email information, grow the subscriber list, move on to a more exciting project.
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Whether it’s the TripAdvisor ‘Certificate of Excellence’ or Twitter trending topics – when indecisive or spoilt for choice, we tend to refer to the wisdom of the crowd. We look for conformity and follow the…
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Take a look at our latest product enhancements, including more personalized weather-related content!
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Here are some highlights from our personalisation platform's latest new features:
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The new Fresh Relevance Advanced Customer Tagging feature helps you show shoppers the products they want. You can apply tags that group together particular types of information, such as size or brand
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User Generated Content (UGC) is increasingly important for shoppers when making a purchase decision because it provides raw, authentic information about the products they would like to buy.
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This blog post is the first of 5 in our new “Social Proof Series” introducing the 5 different types of social proof that are the secret ingredients to successful customer lifecycle marketing.
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With 66% of consumers trusting customer reviews online, it’s important to include social proof in email and web strategies so to instill trust in your potential customers and encourage them to purchase your…
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2017 has been a standout year for Fresh Relevance, from our first customer event to the many new faces we’ve welcomed to the team. Naturally we’ve been making all sorts of improvements and exciting additions…
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Here are some highlights from our 100+ improvements in February 2016
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