Getting inspired at Fresh Relevance Community Day 2019
Customers, friends and partners gathered to share challenges, strategies and inspiration from their personalization journey. If you need a refresh, here are some of the highlights.
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New easy-to-use interface simplifies email trigger selection
Fresh Relevance takes triggered emails to the next level, letting marketers target customers based on behavior, preferences and lifecycle stage. Now with an intuitive drag-and-drop UI...
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New control groups feature makes it easy to measure performance
What effect do your online campaigns actually have on customer behavior? Our latest enhancement lets you create control groups to accurately and easily track the sales uplift from any digital marketing tactic…
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How to set up triggered email campaigns (and why you need them)
How to start sending triggered emails using your ESP or with help from a purpose-built provider - including the types of email you should be sending...
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January enhancements: AI product recommendations
The latest enhancement enables you to suggest products according to how similar they are to the product viewed, based on information available in the product details.
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2018 product highlights at Fresh Relevance
2018 is coming to a close, and what a 12 months it’s been! In the year that saw 500 websites using the Fresh Relevance solution, we added all sorts of new features to our cross-channel personalization…
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Three strategies for seeking consulting help and one method to avoid
Strategic services can help you achieve your marketing goals faster: an experienced consultant coaches you on digital marketing best practices or executes campaigns for you. Here are three things to think…
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Why two abandonment emails are better than one
On average, sending a multi-step cart abandonment program generates a sales uplift of 21% compared to a single cart email. For retailers who send both browse and cart triggered campaigns, the uplift is 30%…
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October enhancements: New marketing rules
Enabling marketers to engage customers with personalized content across email and web is one of the most exciting features of Fresh Relevance. By setting marketing rules in the personalization platform, brands…
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Data capture is more than a pop-up
Data capture seems like a straightforward proposition. Place a pop-up or a banner on your website inviting shoppers to enter email information, grow the subscriber list, move on to a more exciting project.
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