From the damaging effect of Fyre Festival on influencer marketing to the recent ruling by the CMA on misleading online selling tactics, we explore why genuine advocacy remains a powerful marketing tactic that…
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Here, we’ll walk through the different recommendation types available, why they’re effective, and when to use them.
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To get the most out of personalization, it’s crucial that shoppers receive a one-to-one experience every time they interact with your company. Often, that starts with the homepage. Here are plenty of homepage…
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Here, we’ll look at how fashion brands and retailers can inspire shoppers, increase urgency, and build trust with readily available social proof content...
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Effective email marketing around key holidays can be challenging for brands and retailers. If you’re stuck for inspiration, we’ve put together our favorite Easter email marketing ideas that will guide shoppers…
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Our research shows that shoppers belonging to Gen Z are particularly interested in the behavior of others when making a purchase decision. Here, we’ll cover the social proof tactics Gen Z expects when making a…
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Here are some of our favorite marketing emails celebrating the occasion, plus some additional tips to make holiday emails stand out.
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Social proof is a proven and cost-effective strategy to engage customers, using the data you already have at your fingertips. Here, we’ll look at how to leverage product popularity to guide shoppers towards a…
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To state the obvious - returns are certainly not good for the retailer. It isn’t just the lost sale, but the not inconsiderable costs linked with overseeing the process. So what can you do to reduce the…
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To bring the year to a close, we asked our team: Which trend will have the biggest impact on marketing technology in 2019?
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