5 memorable marketing emails celebrating Chinese New Year
Here are some of our favorite marketing emails celebrating the occasion, plus some additional tips to make holiday emails stand out.
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How to win over undecided shoppers using popularity messaging
Social proof is a proven and cost-effective strategy to engage customers, using the data you already have at your fingertips. Here, we’ll look at how to leverage product popularity to guide shoppers towards a…
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Social proof tactics to reduce your online returns rate
To state the obvious - returns are certainly not good for the retailer. It isn’t just the lost sale, but the not inconsiderable costs linked with overseeing the process. So what can you do to reduce the…
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6 key martech predictions for 2019
To bring the year to a close, we asked our team: Which trend will have the biggest impact on marketing technology in 2019?
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Social Proof Series: 3 Marketing Hacks using Wisdom of the Crowd
Whether it’s the TripAdvisor ‘Certificate of Excellence’ or Twitter trending topics – when indecisive or spoilt for choice, we tend to refer to the wisdom of the crowd. We look for conformity and follow the…
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Customer reviews: are you getting enough?
Modern travelers accept that writing and reading reviews are as much a part of their holiday as the chocolate on their pillow. They make their decisions based on reviews from ‘people like them’. They write…
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Social Proof Series: Make the Most of User Generated Content
User Generated Content (UGC) is increasingly important for shoppers when making a purchase decision because it provides raw, authentic information about the products they would like to buy.
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Social Proof Series: Leverage Peer Social Proof in your Marketing
This blog post is the first of 5 in our new “Social Proof Series” introducing the 5 different types of social proof that are the secret ingredients to successful customer lifecycle marketing.
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New Feature: Ratings and Reviews
With 66% of consumers trusting customer reviews online, it’s important to include social proof in email and web strategies so to instill trust in your potential customers and encourage them to purchase your…
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How London Fashion Week is Taking the Social Media World by Storm
It’s London Fashion Week Festival, and we can’t seem to get away from the buzz! London Fashion Week is crucial for fashion retailers to get their products seen, worn, and bought by big names in the media, as…
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