Social proof
All the latest news and inspiration from Fresh Relevance
4 inspiring Easter email campaigns
Effective email marketing around key holidays can be challenging for brands and retailers. If you’re stuck for inspiration, we’ve put together our favorite Easter email marketing ideas that will guide shoppers…
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How can travel companies give consumers the confidence to book?
We've outlined some of the key tactics that marketers should consider to help drive greater engagement, reduce the research time and ultimately increase bookings.
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Social proof: 2 easy ways to boost eCommerce conversions
Here we’ll explore two social proof tactics using content at your fingertips: user generated reviews, and real-time browse and purchase data.
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5 Christmas email examples that made us merry
Here, you’ll find some of our favorite holiday email tactics - plus some inspiring examples that landed in our inboxes...
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Three online marketing tactics to turn travel browsers into bookers
When researching and purchasing a holiday, consumers have never had so much choice. So providing relevant offers and trust-building signals is essential to securing repeat bookings.
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Digital holidaymaker report: New opportunities to connect with young travelers
We polled Gen Z and Millennial consumers to identify how new technologies and marketing methods can enhance the travel buying experience. Here's what we found...
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How social proof can help retailers over Black Friday Weekend 2019
Applying social proof tactics in marketing offers a little method to the madness of the ‘Black Fiveday’ long weekend while helping guide and convert browsers into customers. Here’s how.
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Authentic social proof for travel brands in the age of ‘Fyre’
From the damaging effect of Fyre Festival on influencer marketing to the recent ruling by the CMA on misleading online selling tactics, we explore why genuine advocacy remains a powerful marketing tactic that…
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Types of product recommendations to personalize the customer experience
Here, we’ll walk through the different recommendation types available, why they’re effective, and when to use them.
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Homepage personalization examples to keep shoppers coming back
To get the most out of personalization, it’s crucial that shoppers receive a one-to-one experience every time they interact with your company. Often, that starts with the homepage. Here are plenty of homepage…
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