Find out how Vision Direct has been using Fresh Relevance and dotdigital to send hyper personalized emails. Interview with Emma Haskell, Head of Customer Retention at Vision Direct.
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We’ve put together some easy-to-implement and scalable strategies that travel brands can add to their marketing toolkit to help drive bookings this summer.
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Whether you’re already sending basic cart abandonment emails, or you’re eager to get started, these tips will help you squeeze the most revenue out of your efforts...
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If you're considering developing an in-house cart abandonment email solution, here's what you need to know...
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Fresh Relevance takes triggered emails to the next level, letting marketers target customers based on behavior, preferences and lifecycle stage. Now with an intuitive drag-and-drop UI...
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What effect do your online campaigns actually have on customer behavior? Our latest enhancement lets you create control groups to accurately and easily track the sales uplift from any digital marketing tactic…
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How to start sending triggered emails using your ESP or with help from a purpose-built provider - including the types of email you should be sending...
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The ideal time to strengthen your customer relationship is while your brand is fresh in their mind: immediately after they’ve bought something. Here are seven ways that online retailers can keep customers…
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Images are one of the most powerful ways to encourage customers to take action in email marketing. Here, we’ll explore how dynamic images can help you drive email conversions, and some pitfalls to avoid.
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Launching an automated email program is just the start. By reviewing and optimizing campaigns on an ongoing basis, you will supercharge your emails to drive conversions and increase revenue - all without…
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