If you’re like most eCommerce marketers you get bombarded by advice and sales pitches aimed at recovering revenue lost to cart abandonment. And you wonder if any of the advice is worthwhile.
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Here we’ll explore why you need a browse abandonment email strategy, and how to get started. Then we’ll arm you with some successful examples for inspiration.
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Here, we’ll cover three different split testing methods for real-time emails, when you should use them, and how to measure success.
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We polled Gen Z and Millennial consumers to identify how new technologies and marketing methods can enhance the travel buying experience. Here's what we found...
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Find out how Vision Direct has been using Fresh Relevance and dotdigital to send hyper personalized emails. Interview with Emma Haskell, Head of Customer Retention at Vision Direct.
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We’ve put together some easy-to-implement and scalable strategies that travel brands can add to their marketing toolkit to help drive bookings this summer.
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Whether you’re already sending basic cart abandonment emails, or you’re eager to get started, these tips will help you squeeze the most revenue out of your efforts...
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If you're considering developing an in-house cart abandonment email solution, here's what you need to know...
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Fresh Relevance takes triggered emails to the next level, letting marketers target customers based on behavior, preferences and lifecycle stage. Now with an intuitive drag-and-drop UI...
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What effect do your online campaigns actually have on customer behavior? Our latest enhancement lets you create control groups to accurately and easily track the sales uplift from any digital marketing tactic…
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