The ideal time to strengthen your customer relationship is while your brand is fresh in their mind: immediately after they’ve bought something. Here are seven ways that online retailers can keep customers…
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Images are one of the most powerful ways to encourage customers to take action in email marketing. Here, we’ll explore how dynamic images can help you drive email conversions, and some pitfalls to avoid.
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Launching an automated email program is just the start. By reviewing and optimizing campaigns on an ongoing basis, you will supercharge your emails to drive conversions and increase revenue - all without…
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Back in stock email alerts are an opportunity to recover potential lost revenue, keep customers engaged with your brand, and ultimately delight shoppers by providing them with the product they want.
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Social proof is a proven and cost-effective strategy to engage customers, using the data you already have at your fingertips. Here, we’ll look at how to leverage product popularity to guide shoppers towards a…
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2018 is coming to a close, and what a 12 months it’s been! In the year that saw 500 websites using the Fresh Relevance solution, we added all sorts of new features to our cross-channel personalization…
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Here at Fresh Relevance we’ve come up with a handy solution to provide you with inspiration for your eCommerce campaigns for the new year. The Ultimate eCommerce Marketing Calendar is the one stop shop…
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As a digital marketer, you spend hours fine-tuning email components — tweaking the creative, agonizing over subject lines, and deliberating send time. However, we often overlook one key aspect of email…
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On average, sending a multi-step cart abandonment program generates a sales uplift of 21% compared to a single cart email. For retailers who send both browse and cart triggered campaigns, the uplift is 30%…
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In “Seven reasons browsers leave without buying” we explored the root causes of browse abandonment. In “Nine ways to create browse recovery campaigns that deliver”, we outlined ways to get those straying…
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