Triggered emails
All the latest news and inspiration from Fresh Relevance
Email personalization examples & best practice: 5 steps to becoming a pro
Email personalization is a tried and tested way to boost open rates, click-throughs and conversions. But what exactly does it entail? Here are 5 steps to becoming a pro.
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New enhancement: Manage dynamic content in folders and control access
Fresh Relevance already allows you to create dynamic content for your website and emails. We’re adding folder management to our content management system!
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5 steps to triggered emails that generate revenue
Triggered emails are a key component of any successful marketing campaign. Discover how to get started with triggered emails and take a look at some of our favourite triggered email examples.
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Product recommendations: 4 tips to boost clicks and sales
Here, we'll explore some product recommendation tactics you might not have thought about. All are designed to drive sales by increasing relevancy and aiding discovery - on site, and in emails.
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How can travel companies give consumers the confidence to book?
We've outlined some of the key tactics that marketers should consider to help drive greater engagement, reduce the research time and ultimately increase bookings.
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Social proof: 2 easy ways to boost eCommerce conversions
Here we’ll explore two social proof tactics using content at your fingertips: user generated reviews, and real-time browse and purchase data.
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How to leverage customer data to increase loyalty & revenue
Customer data can be used to provide relevant offers, anticipate shoppers’ needs, and save them time. Here are a few things marketers can do to get on top of customer data – and start generating revenue.
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Fresh Relevance 2019 enhancements roundup
We've made the system simpler to use, with more power to understand shoppers and influence their journeys. Here's a roundup of the biggest enhancements you might have missed.
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Three online marketing tactics to turn travel browsers into bookers
When researching and purchasing a holiday, consumers have never had so much choice. So providing relevant offers and trust-building signals is essential to securing repeat bookings.
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7 effective methods to combat cart abandonment + examples
We’ll start with how to reduce shopping abandonment in the first place. Then, we’ll explore proven tactics to win back customers - including our favorite examples from across the web.
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