How travel brands can use real-time data to drive more bookings
We’ve put together some easy-to-implement and scalable strategies that travel brands can add to their marketing toolkit to help drive bookings this summer.
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10 best practices for cart abandonment emails that recover revenue
Whether you’re already sending basic cart abandonment emails, or you’re eager to get started, these tips will help you squeeze the most revenue out of your efforts...
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Why home brew cart abandonment emails can give you a headache
If you're considering developing an in-house cart abandonment email solution, here's what you need to know...
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New easy-to-use interface simplifies email trigger selection
Fresh Relevance takes triggered emails to the next level, letting marketers target customers based on behavior, preferences and lifecycle stage. Now with an intuitive drag-and-drop UI...
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New control groups feature makes it easy to measure performance
What effect do your online campaigns actually have on customer behavior? Our latest enhancement lets you create control groups to accurately and easily track the sales uplift from any digital marketing tactic…
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How to set up triggered email campaigns (and why you need them)
How to start sending triggered emails using your ESP or with help from a purpose-built provider - including the types of email you should be sending...
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7 ways to keep customers engaged with post-purchase emails
The ideal time to strengthen your customer relationship is while your brand is fresh in their mind: immediately after they’ve bought something. Here are seven ways that online retailers can keep customers…
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Make the most of dynamic images in emails
Images are one of the most powerful ways to encourage customers to take action in email marketing. Here, we’ll explore how dynamic images can help you drive email conversions, and some pitfalls to avoid.
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Keep triggered email campaigns fresh with optimization
Launching an automated email program is just the start. By reviewing and optimizing campaigns on an ongoing basis, you will supercharge your emails to drive conversions and increase revenue - all without…
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Re-engage customers with back in stock emails
Back in stock email alerts are an opportunity to recover potential lost revenue, keep customers engaged with your brand, and ultimately delight shoppers by providing them with the product they want.
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