Triggered emails

All the latest news and inspiration from Fresh Relevance

Fresh Relevance content management permissions and folder structure

Web personalization, Email personalization, Triggered emails

New enhancement: Manage dynamic content in folders

Fresh Relevance already allows you to create dynamic content for your website and emails. We’re adding folder management to our content management system!

Advanced product recommendation tactics to increase click throughs and sales

Web personalization, Email personalization, Triggered emails

Product recommendations: 4 tips to boost clicks and sales

Here, we'll explore some product recommendation tactics you might not have thought about. All are designed to drive sales by increasing relevancy and aiding discovery - on site, and in emails.

Ways to reduce purchase hesitation in travel buyers

Triggered emails, Social proof, Editorial

How can travel companies give consumers the confidence to book?

We've outlined some of the key tactics that marketers should consider to help drive greater engagement, reduce the research time and ultimately increase bookings.

eCommerce social proof tactics using ratings, reviews, and browse data

Triggered emails, Social proof, Editorial

Social proof: 2 easy ways to boost eCommerce conversions

Here we’ll explore two social proof tactics using content at your fingertips: user generated reviews, and real-time browse and purchase data.

Web personalization, Email personalization, Behavioral targeting

How to leverage customer data to increase loyalty & revenue

Customer data can be used to provide relevant offers, anticipate shoppers’ needs, and save them time. Here are a few things marketers can do to get on top of customer data – and start generating revenue.

Fresh Relevance 2019 product updates and enhancements - new personalization features

Web personalization, Behavioral targeting, Triggered emails

Fresh Relevance 2019 enhancements roundup

We've made the system simpler to use, with more power to understand shoppers and influence their journeys. Here's a roundup of the biggest enhancements you might have missed.

Tactics to acquire and convert more travel customers

Triggered emails, Social proof, Editorial

Three online marketing tactics to turn travel browsers into bookers

When researching and purchasing a holiday, consumers have never had so much choice. So providing relevant offers and trust-building signals is essential to securing repeat bookings.

Email and website tactics to prevent, reduce and mitigate shopping cart abandonment

Email personalization, Triggered emails, Editorial

7 effective methods to combat cart abandonment + examples

We’ll start with how to reduce shopping abandonment in the first place. Then, we’ll explore proven tactics to win back customers - including our favorite examples from across the web.

Why your ecommerce marketing emails aren't generating revenue

Email personalization, Behavioral targeting, Triggered emails

7 reasons your email marketing campaigns aren’t generating revenue

Here, we’ll dive into seven reasons your emails aren’t generating revenue - and how you can turn the situation around. We’ll also touch on why your emails might be contributing to more sales than you think.

Email personalization, Triggered emails, Editorial

8 myths about cart abandonment that are limiting your revenue

If you’re like most eCommerce marketers you get bombarded by advice and sales pitches aimed at recovering revenue lost to cart abandonment. And you wonder if any of the advice is worthwhile.