Triggered emails

All the latest news and inspiration from Fresh Relevance

Web personalization, Email personalization, Behavioral targeting

How to leverage customer data to increase loyalty & revenue

Customer data can be used to provide relevant offers, anticipate shoppers’ needs, and save them time. Here are a few things marketers can do to get on top of customer data – and start generating revenue.

Fresh Relevance 2019 product updates and enhancements - new personalization features

Web personalization, Behavioral targeting, Triggered emails

Fresh Relevance 2019 enhancements roundup

We've made the system simpler to use, with more power to understand shoppers and influence their journeys. Here's a roundup of the biggest enhancements you might have missed.

Tactics to acquire and convert more travel customers

Triggered emails, Social proof, Editorial

Three online marketing tactics to turn travel browsers into bookers

When researching and purchasing a holiday, consumers have never had so much choice. So providing relevant offers and trust-building signals is essential to securing repeat bookings.

Email and website tactics to prevent, reduce and mitigate shopping cart abandonment

Email personalization, Triggered emails, Editorial

7 effective methods to combat cart abandonment + examples

We’ll start with how to reduce shopping abandonment in the first place. Then, we’ll explore proven tactics to win back customers - including our favorite examples from across the web.

Why your ecommerce marketing emails aren't generating revenue

Email personalization, Behavioral targeting, Triggered emails

7 reasons your email marketing campaigns aren’t generating revenue

Here, we’ll dive into seven reasons your emails aren’t generating revenue - and how you can turn the situation around. We’ll also touch on why your emails might be contributing to more sales than you think.

Email personalization, Triggered emails, Editorial

8 myths about cart abandonment that are limiting your revenue

If you’re like most eCommerce marketers you get bombarded by advice and sales pitches aimed at recovering revenue lost to cart abandonment. And you wonder if any of the advice is worthwhile.

How to implement a successful browse abandonment email strategy

Email personalization, Triggered emails, Editorial

An expert’s guide to running a successful browse abandonment email campaign

Here we’ll explore why you need a browse abandonment email strategy, and how to get started. Then we’ll arm you with some successful examples for inspiration.

Triggered email a/b tests, split tests and control groups

Triggered emails, Editorial, Marketing strategy

3 smart ways to split test triggered emails, and when to use them

Here, we’ll cover three different split testing methods for real-time emails, when you should use them, and how to measure success.

Travel marketing methods to reach young consumers

Behavioral targeting, Triggered emails, Social proof

Digital holidaymaker report: New opportunities to connect with young travelers

We polled Gen Z and Millennial consumers to identify how new technologies and marketing methods can enhance the travel buying experience. Here's what we found...

Email marketing podcast features Fresh Relevance and dotdigital partnership

Email personalization, Triggered emails, Company news

Email personalization success: E-telligence podcast puts Vision Direct in the spotlight

Find out how Vision Direct has been using Fresh Relevance and dotdigital to send hyper personalized emails. Interview with Emma Haskell, Head of Customer Retention at Vision Direct.