Web personalization
All the latest news and inspiration from Fresh Relevance
9 types of segmentation you should be using to drive conversions
Segmentation allows marketers to take control of customer data to drive revenue and improve the customer experience. Here are 9 segments you should be using - and the types of content most likely to convert…
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11 Exciting Examples of Navigation Bars with Dynamic Content
Your website’s navigation bar is often the first touchpoint your visitors interact with, so it’s crucial to ensure it's as helpful and engaging as possible. Here are 11 examples to inspire you.
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How to enhance personalization with loyalty data
Today’s customers want their loyalty to be rewarded with individual recognition, and real value. Here are three ways to leverage loyalty data to enhance your personalization.
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8 product recommendation examples for every stage of the customer journey
Here are 8 examples of product recommendations we love. We'll uncover why they work and show you which stage of the customer journey to target for each.
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New enhancement: Manage dynamic content in folders and control access
Fresh Relevance already allows you to create dynamic content for your website and emails. We’re adding folder management to our content management system!
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23 website personalization stats you need to know, now
Website personalization allows marketers to treat customers as individuals. And in today's cluttered digital environment, personalization helps eCommerce companies stand out. Still need convincing? Here's a…
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What Pretty Woman teaches us about using customer data
The popular 90s film Pretty Woman serves as a valuable lesson for eCommerce marketers in the importance of using customer data. We look at three ways to get on top of your customer data.
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3 ways to drive customer loyalty in jewelry
3 ways for jewelry retailers to drive customer loyalty through personalization of email and web.
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Geotargeting: 3 surprising ways to drive sales using location
With geotargeting, marketers have an opportunity to connect with customers on a much deeper level. Here are some ways that geolocation can improve your interactions with customers.
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Improve your eCommerce countdown timers in 5, 4, 3, 2, 1…
We’ve compiled some tips to help you make the best use of countdown timers, while maintaining the integrity of your brand.
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