Web personalization
All the latest news and inspiration from Fresh Relevance
Product recommendations: 4 tips to boost clicks and sales
Here, we'll explore some product recommendation tactics you might not have thought about. All are designed to drive sales by increasing relevancy and aiding discovery - on site, and in emails.
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Fresh Ideas Live: Strategies to deliver engaging content
Marketing professionals gathered at The Shard, London, to discuss the latest trends and tactics in eCommerce marketing. If you didn’t make it on the day, keep reading for the highlights.
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How avoid set-and-forget personalization blunders
Automation opens up endless possibilities for personalization. But a totally hands-off approach can lead to mishaps. Here's how to avoid personalization blunders.
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New enhancement: Geotargeting tools
Fresh Relevance has long allowed users to combine behavioral marketing with location-based targeting. Marketers can now take this a step further with our new Geotargeting tools module.
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How to leverage customer data to increase loyalty & revenue
Customer data can be used to provide relevant offers, anticipate shoppers’ needs, and save them time. Here are a few things marketers can do to get on top of customer data – and start generating revenue.
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2020 martech trends that will shake up your strategy
Which trends do digital marketers need to know about in 2020? Read the blog for insights on AI, data protection and more...
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Fresh Relevance 2019 enhancements roundup
We've made the system simpler to use, with more power to understand shoppers and influence their journeys. Here's a roundup of the biggest enhancements you might have missed.
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Keep content fresh with The Ultimate eCommerce Marketing Calendar 2020
Using this guide, you’ll be able to plan ahead and front-load 2020 with fun and engaging ideas for your eCommerce marketing campaigns.
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Fresh Ideas Live: Social proof, testing, and taking control of data
Attendees were inspired by practical advice to get ahead with personalization and social proof. Read the blog for key takeaways, including content from dotdigital and Trustpilot.
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8 easy steps to implement behavioral targeting for travel companies
Here we’ll examine why travel marketers should be thinking about behavior-based web and email marketing, and 8 steps to get started.
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