Web personalization
All the latest news and inspiration from Fresh Relevance
Keep content fresh with The Ultimate eCommerce Marketing Calendar 2020
Using this guide, you’ll be able to plan ahead and front-load 2020 with fun and engaging ideas for your eCommerce marketing campaigns.
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Fresh Ideas Live: Social proof, testing, and taking control of data
Attendees were inspired by practical advice to get ahead with personalization and social proof. Read the blog for key takeaways, including content from dotdigital and Trustpilot.
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8 easy steps to implement behavioral targeting for travel companies
Here we’ll examine why travel marketers should be thinking about behavior-based web and email marketing, and 8 steps to get started.
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Fresh Ideas Live review: How to get ahead with behavioral marketing
Content was action-oriented, with a focus on real-life examples and questions from fellow marketing professionals. We heard about a range of email and web strategies.
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New enhancement: Automatically sync segments between Fresh Relevance and your ESP
Fresh Relevance users now get even more value out of marketing segments: Lists can automatically be synchronized between the personalization platform and major ESPs.
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Black Friday 2019: How to turn bargain hunters into loyal customers
Taking a personalized approach to Black Friday marketing will help you turn new visitors into first time buyers, and keep them coming back for more.
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5 steps to launch a product recommendations program that drives sales
If your company has an ecommerce website, the chances are you’re using automated product recommendations. So if everyone’s doing it, how can you stand out? The key is to carefully plan your product…
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Best-of-breed or all-in-one: how to choose a personalization solution
When reviewing your personalization tools, there’s a decision you’ll have to make before choosing a vendor. Do you adopt an all-in-one solution? Or would you be better served by a best-of-breed approach?
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How travel brands can use real-time data to drive more bookings
We’ve put together some easy-to-implement and scalable strategies that travel brands can add to their marketing toolkit to help drive bookings this summer.
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How to create popovers that improve the customer experience
Today’s popovers have evolved to enhance the customer experience with relevant offers, information and reminders. Keep reading for popover best practices, and our favorite examples to get you inspired.
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