Website personalization allows marketers to treat customers as individuals. And it's become key for allowing eCommerce companies to stand out in today's cluttered digital environment. If you’re not already…
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It’s important to recognize the misnomers surrounding AI and understand what is hype and what is reality...
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The Amazon Moments rewards initiative could have a serious impact on how we perceive loyalty programs and customer retention in general.
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Here, we’ll look at nine types of customer segmentation you should be using - and the types of content most likely to drive conversions...
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The latest enhancement enables you to suggest products according to how similar they are to the product viewed, based on information available in the product details.
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Effective marketing around key gift-giving occasions like Valentine’s Day can be tricky for retailers of all sizes, even the big retail giants. To facilitate this increased demand and competition, it’s more…
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Many marketers are aware of the data available, but can’t take advantage of it as they don’t have the tools to connect up their silos of data. The good news is there are ways to easily connect up your data…
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To bring the year to a close, we asked our team: Which trend will have the biggest impact on marketing technology in 2019?
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2018 is coming to a close, and what a 12 months it’s been! In the year that saw 500 websites using the Fresh Relevance solution, we added all sorts of new features to our cross-channel personalization…
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Here at Fresh Relevance we’ve come up with a handy solution to provide you with inspiration for your eCommerce campaigns for the new year. The Ultimate eCommerce Marketing Calendar is the one stop shop…
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