If your company has an ecommerce website, the chances are you’re using automated product recommendations. So if everyone’s doing it, how can you stand out? The key is to carefully plan your product…
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When reviewing your personalization tools, there’s a decision you’ll have to make before choosing a vendor. Do you adopt an all-in-one solution? Or would you be better served by a best-of-breed approach?
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We’ve put together some easy-to-implement and scalable strategies that travel brands can add to their marketing toolkit to help drive bookings this summer.
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Today’s popovers have evolved to enhance the customer experience with relevant offers, information and reminders. Keep reading for popover best practices, and our favorite examples to get you inspired.
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Here, we’ll walk through the different recommendation types available, why they’re effective, and when to use them.
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Major sporting events are a treasure trove for creative and effective eCommerce campaigns. Here are seven ideas how to turn major sporting events into a marketing grand slam...
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To get the most out of personalization, it’s crucial that shoppers receive a one-to-one experience every time they interact with your company. Often, that starts with the homepage. Here are plenty of homepage…
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InternetRetailing Editor-in-Chief Ian Jindal caught up with Fresh Relevance to discuss the latest trends in martech...
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What effect do your online campaigns actually have on customer behavior? Our latest enhancement lets you create control groups to accurately and easily track the sales uplift from any digital marketing tactic…
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Website personalization allows marketers to treat customers as individuals. And it's become key for allowing eCommerce companies to stand out in today's cluttered digital environment. If you’re not already…
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