Web personalization

Web personalization, Triggered emails, Social proof

How 4 eCommerce food and beverage businesses drive sales

Find out which tactics 4 eCommerce food and beverage businesses use to create seamless, tailored customer experiences that drive more sales.

Web personalization, Email personalization, Triggered emails

4 marketing tactics to convert Gen Z and Millennial holidaymakers

Get our 4 marketing tactics to help you engage, inspire and convert Gen Z and Millennial holidaymakers.

Web personalization, Email personalization, Social proof

5 A/B tests to hone your conversion rate optimization strategy

In the third post of our CRO series, we look at 5 A/B tests to take your conversion rate optimization tactics to the next level.

Web personalization, Email personalization, Triggered emails

Black Friday 2020: What to expect and 6 ways you can prepare

Get ready to plan for your biggest Black Friday yet with our 6 essential marketing tactics that will help you stand out from your competitors and offer shoppers a personalized customer experience.

3 marketing tactics that helped Amazon conquer Covid-19 - thumbnail image

Web personalization, Triggered emails, Marketing strategy

3 marketing tactics that helped Amazon conquer the customer experience

With reports of a 26% YOY sales increase in the first three months of 2020, Amazon has once again come out on top. Looking to Amazon can provide an indication of the eCommerce strategies that will deliver the…

Web personalization, Social proof, Marketing strategy

5 conversion rate optimization tactics for eCommerce

In the second post of our conversion rate optimization series, we look at 5 CRO tactics for eCommerce to help you boost your conversion rates.

Types of segmentation to increase marketing conversions

Web personalization, Email personalization, Behavioral targeting

9 types of segmentation you should be using to drive conversions

Segmentation allows marketers to take control of customer data to drive revenue and improve the customer experience. Here are 9 segments you should be using - and the types of content most likely to convert…

Web personalization, Behavioral targeting

11 Exciting Examples of Navigation Bars with Dynamic Content

Your website’s navigation bar is often the first touchpoint your visitors interact with, so it’s crucial to ensure it's as helpful and engaging as possible. Here are 11 examples to inspire you.

Web personalization, Email personalization

How to enhance personalization with loyalty data

Today’s customers want their loyalty to be rewarded with individual recognition, and real value. Here are three ways to leverage loyalty data to enhance your personalization.

Women looking at laptop and holding a credit card

Web personalization, Email personalization, Social proof

8 product recommendation examples for every stage of the customer journey

Here are 8 examples of product recommendations we love. We'll uncover why they work and show you which stage of the customer journey to target for each.