Types of product recommendations to personalize the customer experience
Here, we’ll walk through the different recommendation types available, why they’re effective, and when to use them.
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7 ways online marketers can drive sales using major sporting events
Major sporting events are a treasure trove for creative and effective eCommerce campaigns. Here are seven ideas how to turn major sporting events into a marketing grand slam...
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Homepage personalization examples to keep shoppers coming back
To get the most out of personalization, it’s crucial that shoppers receive a one-to-one experience every time they interact with your company. Often, that starts with the homepage. Here are plenty of homepage…
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IRX19 video interview: eCommerce personalization challenges and predictions
InternetRetailing Editor-in-Chief Ian Jindal caught up with Fresh Relevance to discuss the latest trends in martech...
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New control groups feature makes it easy to measure performance
What effect do your online campaigns actually have on customer behavior? Our latest enhancement lets you create control groups to accurately and easily track the sales uplift from any digital marketing tactic…
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22 website personalization stats you need to know, now
Website personalization allows marketers to treat customers as individuals. And it's become key for allowing eCommerce companies to stand out in today's cluttered digital environment. If you’re not already…
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Debunking the biggest AI myths in marketing
It’s important to recognize the misnomers surrounding AI and understand what is hype and what is reality...
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Amazon Moments changing the loyalty game: a blessing or a bane?
The Amazon Moments rewards initiative could have a serious impact on how we perceive loyalty programs and customer retention in general.
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9 types of segmentation you should be using to drive conversions
Here, we’ll look at nine types of customer segmentation you should be using - and the types of content most likely to drive conversions...
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January enhancements: AI product recommendations
The latest enhancement enables you to suggest products according to how similar they are to the product viewed, based on information available in the product details.
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