9 types of segmentation you should be using to drive conversions
Here, we’ll look at nine types of customer segmentation you should be using - and the types of content most likely to drive conversions...
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January enhancements: AI product recommendations
The latest enhancement enables you to suggest products according to how similar they are to the product viewed, based on information available in the product details.
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Convenience more important than ever around gift-giving holidays
Effective marketing around key gift-giving occasions like Valentine’s Day can be tricky for retailers of all sizes, even the big retail giants. To facilitate this increased demand and competition, it’s more…
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How using the right customer data yields better personalization
Many marketers are aware of the data available, but can’t take advantage of it as they don’t have the tools to connect up their silos of data. The good news is there are ways to easily connect up your data…
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6 key martech predictions for 2019
To bring the year to a close, we asked our team: Which trend will have the biggest impact on marketing technology in 2019?
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2018 product highlights at Fresh Relevance
2018 is coming to a close, and what a 12 months it’s been! In the year that saw 500 websites using the Fresh Relevance solution, we added all sorts of new features to our cross-channel personalization…
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Your guide to planning 2019: The Ultimate eCommerce Marketing Calendar
Here at Fresh Relevance we’ve come up with a handy solution to provide you with inspiration for your eCommerce campaigns for the new year. The Ultimate eCommerce Marketing Calendar is the one stop shop…
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Three strategies for seeking consulting help and one method to avoid
Strategic services can help you achieve your marketing goals faster: an experienced consultant coaches you on digital marketing best practices or executes campaigns for you. Here are three things to think…
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October enhancements: New marketing rules
Enabling marketers to engage customers with personalized content across email and web is one of the most exciting features of Fresh Relevance. By setting marketing rules in the personalization platform, brands…
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Data capture is more than a pop-up
Data capture seems like a straightforward proposition. Place a pop-up or a banner on your website inviting shoppers to enter email information, grow the subscriber list, move on to a more exciting project.
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