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Ecommerce marketing trend predictions for 2022

Camilla Bass

By Camilla Bass, Senior Content Marketing Manager

Ecommerce marketing trend predictions for 2022 - featured image
29th November 2021

No need to polish your crystal ball this year… If you’re looking for eCommerce marketing trend predictions for 2022, we’ve got you covered.

We’ve teamed up with industry leaders to share insights into next year’s star strategies, top trends and tech to look out for to help you stay ahead of the curve and plan for your strongest year yet.

Read on for a taster of the eCommerce marketing trends we’ve gathered and download the eBook to access all 10 predictions from the following eCommerce marketing experts:

  • Iris Schiefer, Senior Strategic Partnerships Manager, EMEA, BigCommerce
  • Gavin Laugenie, Global Head of Content, Dotdigital
  • Philip Storey, Principal Email Consultant, Enchant
  • Tom Ricards, Head of Channel & Partnerships, Fresh Relevance
  • Emma Gleaden, Marketing Manager, JH
  • Richard Robinson, General Manager, Europe, Leadfamly
  • Beth Wells, Partner Marketing Executive, LoyaltyLion
  • Rob Amos, Global Product Marketing Manager, Upland CXM
  • Rob Watts, Organic and Paid Social Media Manager, Velstar
  • Talia Shani, Director of Marketing, Yotpo

Customer loyalty

Customer loyalty emerged as a key trend across a few of our eBook contributors, with one highlighting the fact that consumers are more willing than ever to switch brands. This combined with the opt-out era and the growing concern over data protection and privacy amongst shoppers means brands have to work hard at building trust and fostering a human-to-human connection. Meaningful eCommerce personalization is an effective way to achieve this, along with being transparent about data handling.

The age of ‘anytime, anywhere’ online shopping

Consumers are shopping via a vast number of channels these days, a number which is growing. It is therefore vital to be where your shoppers are and provide them with faster, more flexible shopping options. One of our eCommerce experts pointed to push notifications as a key trend to look out for, highlighting the ways that push notifications can help brands send more timely and relevant marketing communications. The spotlight was also put on SMS marketing, another growing channel to have a presence on in the coming year. The importance of having a clear omnichannel strategy in 2022 was mentioned by a few of the experts as a key way to ensure you’re providing a joined-up customer experience across different channels.

The third-party cookie apocalypse

It wouldn’t be a 2022 predictions eBook without mention of the third-party cookie apocalypse, accelerated by Google’s announcement it will end support for third-party cookies in the Chrome browser (which is a big deal since Chrome possesses a significant share of the market). This all means that there is a growing need for eCommerce businesses to re-strategize and focus their attention on personalizing the customer experience through other, more reliable methods such as using first-party data.

Download the eBook to discover the full set of predictions and hear directly from our contributing experts. On top of the topics highlighted in this blog post, you’ll learn about email automation, how to shake up your testing methods, hyper-personalization, gamification and more.

Download the eBook: 10 eCommerce marketing trend predictions for 2021

Camilla Bass

By Camilla Bass

Senior Content Marketing Manager

As Senior Content Marketing Manager at Fresh Relevance, Camilla leads the global content strategy and manages, writes and edits user-centered content that helps marketers in the eCommerce and travel spaces get their jobs done.