First Party Data gives the Highest Sales Uplift
Fresh Relevance is built around real-time, first-party data. We know this gives great results to our customers, but it was nice to have confirmation from a new E-consultancy survey, The Promise of First-Party Data (PDF).
First-Party data is data about your products, your customers and their transactions; taken from your Website, emails and other marketing. (Second- and third-party mean data from, or mixed with, other companies' marketing.)
Marketers prefer first-party data, as this excerpt from the survey proves (first-party data is biggest in each case):
First-party data garners the highest return on investment of any data type, with the potential to do more.
The central lesson of the report is that brands’ owned, first-party data is the shortest and best path to superior results. Fresh Relevance achieves this without changing your existing eCommerce system and without any expensive integration project.
Talk to us for details
Want to find out more?