Fresh Ideas Live: Ecommerce Afternoon Tea with a View

06/19/2018 Company News

Last week, Fresh Relevance hosted Fresh Ideas Live at The Shard in London, an afternoon of action-oriented presentations from talented retail marketing professionals. The event provided attendees with insights on the benefits of a joined-up email and web personalization strategy and networking opportunities with like-minded marketers.

 

the view from the shard

 

An Afternoon Filled with Action-Oriented Content

Upon arrival, guests were welcomed with a spot of afternoon tea, cakes and sandwiches, and a chance to mingle and relax before we kickstarted the afternoon’s content. Fresh Relevance’s Head of Professional Services, Justis Saayman, started off the presentations section with a session on the challenges that personalization solves.  Philip Storey, Founder and Principal Consultant at Enchant Agency, presented ideas how to impact customers throughout the entire lifecycle with personalized email marketing and ContentSquare's UK Managing Director Duncan Keene explained how to offer insight-driven experiences that customers love.

fresh ideas live presentation digital marketing personalization

 

Networking and Drinks with a View

Following the talks, guests had the opportunity to network with other retail marketers and chat with the presenters and the Fresh Relevance team while enjoying some beer and prosecco. 

 

fresh ideas live event personalization breakout discussions

 

Up to the Top!

We ended the event at The View from The Shard on the 69th floor where attendees shared a drink with us and continued discussions with a stunning view as the sun started to set over the London skyline.

 

the shard digital marketing event after drinks

 

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