Last week, marketing professionals from retail’s top brands gathered at The Shard, London, for the latest installment of Fresh Ideas Live. Attendees took away valuable insights on multi-channel personalization, delivered by marketing technology veterans from JH, Mapp and Fresh Relevance. The event was an opportunity for like-minded marketers to network and share the latest strategies in email and web personalization.
Guests were welcomed with afternoon tea, sandwiches and cake. We then had an opportunity to settle in and enjoy the view before talks began.
Presentations kicked off with insights on multi-channel personalization from Fresh Relevance co-founder and CRO, Eddy Swindell. Eddy gave practical advice on how to deliver intelligent product recommendations and secure repeat customers.
We then delved further into the capabilities of personalization technology, as Fresh Relevance’s Alistair Milne gave an overview of how marketers can use the Fresh Relevance platform to get results.
Optimizing the customer experience
The afternoon continued with content from Janak Kika, Head of Accounts at digital agency JH. Janak provided attendees with actionable ways to optimize their mobile customer experience. By taking advantage of the unique capabilities of mobile devices, retailers can increase convenience and keep shoppers coming back for more.
Ric Montvila, Director of Product Strategy at Mapp Digital, gave a visually rich presentation detailing the complexities of the digital customer journey. Attendees were encouraged to think about how to personalize the shopping experience across every channel – from desktop, to mobile, to social media and in store.
Talks concluded with a round-table discussion highlighting the challenges, wins, and future possibilities for cross-channel personalization in 2019.
Planning for the future
As presentations came to an end, guests took the opportunity to network with presenters and fellow marketers over beer and prosecco. Attendees were keen to discuss their marketing challenges and personalization plans for the coming year.
Discussions continued on the 69th floor of The Shard, as the sun set over London’s iconic skyline.
We look forward to seeing you next time! But if you can’t wait to find out more about eCommerce personalization, get in touch with our team.