Fresh Relevance’s response to COVID-19

Fresh Relevance’s response to COVID-19 Headshot

By Mike Austin, CEO & Co-founder

In the light of the outbreak of the novel coronavirus, we wanted to share what Fresh Relevance is doing to protect our employees, customers and wider community while ensuring that business can continue to operate as usual.

Our response plan covers the following areas:

Supporting our clients

Our client roster covers industries and geographies across the globe and many of them are facing unprecedented challenges to their businesses. Our Client Services, Customer Success and Account Management teams are there for them as a strategic partner to help them prepare and adjust their marketing as the situation unfolds. 

Contingency planning

We have long experience of remote and home-based working and have already shifted a significant part of our staff to be home-based. Additionally, operational teams have been split between home and office working to mitigate the risk of infection and cross-contamination.

Through exercises and business continuity planning, we are ready to support full operation and service delivery in the event that the entire organization has to shift to working from home. All our employees have the hardware and access to the technology systems they use on a daily basis to be able to work remotely in case we need to restrict access to our offices. 

Safety of the Fresh Relevance team

We have put in place several policies to ensure the health of our employees and their families. 

These include:

  • Emphasis on hygiene in our offices, including increased signage, supply of hand sanitizers, etc.
  • Minimizing all work-related and personal travel and using video conferencing instead.
  • Avoiding work-related and personal mass gatherings where possible.  

Infrastructure resilience

Fresh Relevance’s service operates from highly available and resilient data centers to provide continuous service to our clients. We proactively monitor the health of our entire infrastructure to ensure that we are able to adjust our operations if regional outages occur, minimizing any potential impact on our clients.  

Take care & stay safe!

Fresh Relevance’s response to COVID-19 Headshot

By Mike Austin

CEO & Co-founder

Mike Austin is co-founder and CEO at Fresh Relevance. Recognizing the challenge of data aggregation in the ecommerce space, Mike launched Fresh Relevance in 2013 with co-founders Eddy Swindell and Pete Austin to solve this need and optimize the customer journey.