Fresh Squeezed: Black Holes, Voice Technology, and Revolutionizing Razors
Here at Fresh Relevance, we like to keep up with what's going on in the marketing world around us. So we've decided to start keeping you up to date on our favorite reads of the moment.
We went around the office and asked members of our team to talk about articles that have stood out for them recently.
This is what we found:
These videos directed by Greg Barth for MailChimp are very effective. I haven’t seen many other brands be so clear and offer so much clarity in explaining their solution while still having a creative which is very strange yet highly intriguing. It had me wanting to watch each of them repeatedly. This unique approach clearly separates MailChimp from the rest.
As a Marketer, we're always looking to the successes of our peers and brands for inspiration. I personally get all tingly inside knowing a brand, in any industry, is growing and thriving because it means that we are all capable of growing and thriving.
Success stories keep us motivated and keep our heads in the game. Plus, the fact that Beval CEO Tristan Walker is a massive fan of digital personalization and remarketing - be still, my beating heart.
We all love a good sci-fi movie (or at least I do), with robots exhibiting immense intelligence to help Luke Skywalker save the day, or to villainously battle against Marvel Heroes. But we never see them settling down behind a desk to create a nice bit of content, or to design an email marketing campaign.
Well, the truth of the matter is that Artificial Intelligence has already found its way into the marketing world, and this article highlights quite how much we’re already relying on it...
Being a big user of Google Now and soon Google Assistant I found this article very interesting as it highlights the current use and future trends of voice technology. This should get all marketing professionals thinking about how they are viewed (or is it heard?) with more and more people using voice for searches and basic commands.
Strategic Marketing Consultant
Digital Marketers are constantly looking for ways to identify their audience in order to create more personalized content. This article takes that identification to a scary new level. I'm still not sure if it's a hoax or not, but even if it is, it's an interesting vision of a future in which everybody can be identified by wearable or even implanted devices. It raises really interesting social and legal issues which as a society we will have to consider carefully in the future.
Elephant conservation is very important to me, and so my favorite article right now is this BuzzFeed post that provides 23 ways you can support elephant conservation at the same time as buying cute elephant treats. Do good, feel good, and save my kind all the while!