Fresh Squeezed: Skiing, Shakespearean Sonnets and Snickers
Here at Fresh Relevance, we like to keep up with what's going on in the marketing world around us. So we want to keep you up to date on our favorite reads of the moment.
We went around the office and asked members of our team to talk about articles that have stood out for them recently.
This is what we found:
I've been watching a lot of the Winter Olympics over the past 2 weeks. I'm always really interested to see how different countries tackle the branding and visual language on an event aimed at a global audience, while still incorporating their own culture in their designs. This blog shows the creative thinking behind the imagery in PyeongChang.
I’m not overly fussed about the commercial side of Valentine’s Day; for me it feels impersonal to receive a box of chocolates/ teddy bear/ Michael Kors watch from a significant other. This year, an agency in Brooklyn got extra personal, using AI to generate personalized, Shakespearean sonnets for your chosen valentine displayed on a cutesy, pastel, 8-bit overloaded design. Happy V-AI-lentine’s Day, am I right?
How IKEA founder Ingvar Kamprad's bizarrely frugal habits and 'disagreeable' personality trait made him one of the richest self-made billionaires
I never knew Ingvar's name... even though I took his business and CX principles to heart over the course of my career. After his passing, I started looking into his life and found many things which echo in my own and found much to learn and emulate from a man whose company uses more than 1% of the worlds wood resources. If you take one thing from Ingvar it should be this: you don't always need to agree, saying "no" can take something from mundane to amazing. Rest In Peace Ingvar
Head of Strategic Services
Client Services Representative
Getting pretty looking buttons to display consistently in any email client is always hard, this article helps explain why to avoid using images and how to get perfect looking buttons in almost all email clients. You should take a look and see for yourself how easy it is to replace your image based buttons with tidy HTML buttons.
We all know that an elephant never forgets, but the same doesn't go for you humans. So this stunt pulled by Snickers on Valentine's Day this year was a perfect fit for any of you who were too busy to remember to book a table at your significant other's favorite restaurant! A great catch if it saved you, but next time remember to book!