Marketers! Do you wanna be the very best, like no one ever was? Then you've probably jumped on the bandwagon of addictive social game and fitness app, Pokémon Go, which has more users than Tinder, and has significantly boosted social media use.
For example sales tripled at Mad Hatter's Ice Cream in Anacortes, Washington, when a Pokéstop opened right opposite.
There's no need to use the app. You can take advantage of the the game by leveraging standard social marketing.
We can do better. By combining Fresh Relevance targeting and Facebook targeting, you can run your social marketing extremely cost-effectively.
Want to know more about Segment Builder and Fresh Relevance?