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How to Design Cart and Browse Abandonment Emails

Shopping Cart Abandonment

About 65% of online shoppers who choose one of your products, and put it in their cart, leave without buying. Here's how you can design a shopping cart abandonment email to call them back!

* Easily recognisable in the inbox * Ideally no navigation bar, but you decide * Countdown Timer to drive urgency * May have basic personalization * Follows your website’s branding and tone of voice * Shows exactly what has been abandoned * Includes related product suggestions * Clear call to action that links to the checkout * Social Proof

Browse Abandonment

But 2/3 of online shoppers don’t get as far as the cart; they visit your site and browse products but never make a choice. Here’s how you can design a browse abandonment email to call them back.

* Easily recognisable in the inbox * Has a navigation bar * Shows one or more of the viewed products * Countdown Timer to drive urgency * Personalized Coupons * Does NOT have basic personalization * Clear content: focused on customer service * Related product suggestions and clear call to actions * Social Proof

The Results

cart and browse abandon results

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Updated to add new real-time marketing features in March 2016