How to Conduct a Split Test (A:B Test)

Step 1: Go to the Slot Rules Page
- Left Nav: Content Slots
- Select your slot and click rules

Step 2: Add Your Split Test Rule
- Find “Split Test” under the Rules tab
- Drag it into the Rules for Current Slot section

Step 3: Customize the Rule
- Add the desired number of groups
- Add the Smartblock to display for each group
- Set the required percentage of each group

Step 4: Track the Success
- Check the Report link in the rule
- See which Smartblock is performing best
- Pick a winner, increase its percentage

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