Nanci Kelley, Marketing Manager
As a Marketing Manager, you get to dip your toes into every aspect of the business. At the heart of Marketing lives the necessity to bridge all aspects of a business together to communicate value and to better serve the clients and target market. I love seeing the company grow and being part of a team tasked with ensuring we continue to provide the most valuable communication, resources, and content to our clients and other industry professionals.
My Mother will always be my primary working woman inspiration. However, my second year at Uni I read the autobiography, A Big Life in Advertising by Mary Wells Lawrence. Reading about a bold woman rising in the ranks of 1960’s Mad Men era inspired me to study advertising and marketing.
If I could give one piece of professional advice, it would be: get involved. If you want to get people to take you seriously, you have to take them seriously. Ask questions. Request meetings. Get your voice and ideas heard. Everyone suffers from imposter syndrome. Men, women, veterans, newbies. We all worry we don’t know enough about a subject, or a product, or a theory, or a strategy model to merit our voices being heard. But once you realize no one has all the answers, you start to feel even more part of the solution. Find your team niche, let it be known, and use it to your advantage. Oh, and document your wins and your losses. The wins will remind you (and your boss) of all the amazing work you’ve done. The losses will help you learn from your mistakes and look forward to the future.