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Magento Digital Data Layer Extension Version 5

Magento Digital Data Layer

We have recently made some exciting changes to our extension which adds the W3C Digital Data Layer to Magento. The Digital Data Layer (DDL) is a standardised way of exposing data on your eCommerce site. If you implement to the specification, it will mean that you will not have to duplicate your work to expose data to multiple providers (e.g. an analytics provider and a tag management provider). It works with all Magento versions, including Magento Commerce (formerly Magento Enterprise Edition) and Magento Open Source (formerly Magento Community Edition).

The changes improve performance, give greater control over where your product data is exposed, and help developers.

  • These improvements are in the free version (on Magento Connect and GitHub), demonstrating our commitment to Open Source.
  • And in the version for our clients that includes cart rebuild.

Improved Performance

This particularly benefits sites with a lot of products on each page, for example list pages that show hundreds of products.

Nobody likes to wait around when browsing the web and it is especially important when potential customers are browsing your store. In the latest version of the Magento Digital Data Layer extension, we are using a new data collection method that leverages the temporary product data already stored in Magento's registry, avoiding having to read it again. This means the extension has a minimal impact on page load times, even for large pages.

More control

In previous versions of the Magento Digital Data Layer extension product exposure was either on or off for all pages. 

With the latest update, clients are able to specify which types of pages they would like to expose product data on as well as add product exposure to their custom page layouts.

More Help for Developers

To assist developers when we have included exposure for action name, module name, page type and layout handlers when in debug mode. This is great to help diagnose any problems and help point you in the right direction.

Where do I get it?

The free version is on Magento Connect and GitHub.

To get the latest client version, please contact our support team.

The new version is compatible with the previous one, so just install it, do your usual site tests like after any upgrade, and you're good to go.

More about our Magento extension

Want to find out more?