2020 has been a challenging year, and you’d be forgiven for struggling to predict what 2021 will hold.
However, in what promises to be a competitive and dynamic age of eCommerce, some things won’t change... relevant and personalized content will always win out over generic content.
2021 events and holidays
A quick win for keeping your content relevant is to leverage existing events and holidays.
It’s well known that Black Friday and Christmas drive an increase in sales, but the whole year is full of opportunities.
Picture this: you ride the January sales, help them pick the perfect gift for Valentine's Day, have a laugh for April Fool's Day, and continue to put a fresh spin on your products each week, never needing to resign yourself to a quiet season.
Leveraging these days and keeping your products and services at the front of customers’ minds is a quick, easy win. And we’ve done the hard work for you…
Introducing The Ultimate eCommerce Marketing Calendar 2021
It's your one stop shop for practical web, email and social ideas to help you stay relevant throughout the whole year.
The calendar is structured around 80 different national and international days and events. It contains 250+ marketing examples from top brands in a variety of industries, covering each of the standout days in the calendar.
We’ve included a monthly spotlight on important days, along with best practices. There are also a variety of practical web, email and social ideas to help you boost loyalty and engagement and ultimately increase your eCommerce revenue.
Using this guide, you’ll be able to plan ahead and front-load 2021 with fun and engaging ideas for your eCommerce marketing campaigns.