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Marketing Week Live 2017 - Key Takeaways

Marketing Week Live returned to Olympia Central on 8th and 9th March 2017 and gave marketers the opportunity to network with industry leaders and learn from some of the most disruptive brand marketing campaigns of the moment in an electric, buzzing and dynamic environment.

Fresh Relevance team at MWL

Not only was MWL a fun day out for the Fresh Relevance sales and marketing team, but it was also a day filled with ideas, inspirations, tools and tactics. So what were our favorite bits and key takeaways?

Our Highlights:

Dotmailer, one of our partners, had a fantastic, engaging stand with their infamous dotCyclone. The aim of the game was simple: catch as many balls as you can and put them into a tube, within a time limit. The person with the highest score at the end of the day won a prize.

We also stopped by another of our partners stands: Adestra!

adestra at mwl

Nimlok had a very engaging stand where you had to make and then mix an interactive cake; a very clever concept in which the ingredients represented different parts of an exhibition. And according to Nimlok, the perfect exhibition mix should consist of:

  • 1 part sponge (stand structure)
  • 3 part filling (delivering memorable experiences)
  • 2 part decoration (design features)

However, YouGov wins our favorite stand award by having both an audience segmentation game and a buzz wire game where you could not only win a T-shirt for getting in the top 5, but also got a free Corona or Gin and Tonic!

Finally, some of our very own Fresh Relevance team took part in setting a Guinness World Record title for the Most Contributions to a Color by Numbers.

Some of Our Favorite Quotes of the Day:

“Sell the sizzle, not the sausage” 

“Don’t look to where the most money is being made, look to where the most fun is being had”

“Successful marketing is storytelling we can believe in”

"People get worried about hitting the send button but there is no better time than now to be sending emails"

Our Favourite Talks and Key Takeaways From Them:

The Future of Marketing Will Write Itself - Jeremy Waite, IBM (@jeremywaite)

  • The world will change more in the next 5 years than it has in the last 15
  • Our average attention span is 5 seconds
  • Marketers still spend more time acquiring new customers, even though its 6.7x cheaper to retain customers

IBM Talk at MWL

2017 trends in personalisation: Do you really know your customers? - Elliott Clayton, Conversant Media

  • Personalisation is being able to understand the individual and deliver messages to them at scale
  • 75% of CMOs say #Personalisation is critical to the future of their business
  • Personalisation isn't a buzzword, it's a practice that can maximise your ROAS

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