Here are some highlights from our 100+ improvements in May 2016:
Target Facebook Adverts to people who have recently browsed or bought specific brands and categories of product (using Segment Builder). And optionally reach a wider audience by using Facebook Lookalike Audiences to target more people similar to them.
Choose which SmartBlocks to show to people who have interacted with a particular product or list or products
The slot rules work in a friendly way, based on product IDs (with an easy picker). This is much better than competing systems which require knowledge of URL structure.
Jinja2 merges may now be used in the following fields (Jinja2 is the open standard templating language that we use):
Some fields have been made longer to provide extra space for merge codes
Works better with larger images and web pages containing photos.
Help documentation has been added to describe the UBX data between Fresh Relevance and IBM Marketing Cloud
More videos showing advanced usage of the system have been added.
This is one of our regular improvements to speed up the onboarding of new clients. (Read more.) It shows an icon to the Event headers (before they are expanded) in the Shopper Report to indicate the event contains an email address. This makes it quick to see when email addresses are being captured.