New enhancement: Manage dynamic content in folders

New enhancement: Manage dynamic content in folders Headshot

By Lucy Russell, Product Manager

We’re adding folder management to our content management system! Fresh Relevance already allows you to create dynamic content for your website and emails.

This content includes:

  • Product recommendations
  • Ratings and reviews
  • Banners
  • Countdown timers
  • Coupons
  • Data capture popovers
  • Social media feeds
  • Cart layouts

The dynamic content Smartblock can be displayed via Slots. To offer a personalized experience, marketers add marketing rules to  determine what content should be shown to each customer viewing the Slot via email or website. 

 

Why are we making this change?

Increasingly, our clients are making full use of our content creation and deployment features, via Smartblocks and Slots. This means they’re creating more content items within our system.

As they’re so easy to create, users often generate hundreds or thousands of content items, as they adjust their website and email content over time, to fully optimize their revenue generation and customer engagement with the brand.

In addition, our larger clients tend to manage multiple brands, countries, currencies and/or languages. 

That’s why we’re introducing folders to allow you to organize your dynamic content in ways to suit your own business structure.

 

So what’s new?

You now have the ability to create folders within the different areas of our personalization platform and transfer content items into the folder of choice. Users can choose how to group content items to best fit their organizational structure.

 

Fresh Relevance personalized content management folder structure

 

For example, if a client has multiple languages, they may want a folder for English content, a separate folder for Spanish content, German content and so on.

Folders can be created, renamed, deleted and moved, giving flexibility to create a folder structure that suits the content being used.

 

Coming soon…

As a progression of the folder structure, we're working on adding the ability to apply permissions, which will restrict editing access to individual folders.  This will ensure that individuals remain focused only on the content items they’ve created for the business area(s) that they are responsible for optimizing.

If you’re a Fresh Relevance user and you’d like to find out more, please get in touch with your Account Manager. Or if you’d like to find out how dynamic content could work for you, book a free consultation with an expert:

 

Book a free consultation with Fresh Relevance personalization platform

New enhancement: Manage dynamic content in folders Headshot

By Lucy Russell

Product Manager

As Product Manager at Fresh Relevance, Lucy works closely with our customers and the wider team to shape the product roadmap and oversees the roll-out of all new features.