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PRESS RELEASE: New Weather Features

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Fresh Relevance, the real-time marketing hub for online retailers, today announces the release of 2 new features, a Weather SmartBlock and a Weather Rule. These latest additions to the Fresh Relevance Platform enables marketers to embed real-time content within their websites and emails, including weather information and forecasts, as well as automatically pushing products/services relevant to the climate. 

The Weather SmartBlock can be used to pull a real-time weather forecast, by entering the Country as well as the zip code/post-code or City of the desired location. 

The Weather Rule can be used in conjunction with SmartBlocks to set rules determining what content is shown to an online visitor or email recipient.