Fresh Relevance, the marketing hub for online retailers, today announces the launch of its Split Testing feature. Marketers can now take the guesswork out of website and email optimization, by using hard data and revenue to select the best content such as Product Recommendations, Countdown Timers, Banners and Coupons to present to customers.
Split testing, also known as A:B Testing or Multivariate Testing, is a popular method of market research, and now Fresh Relevance makes it quick, simple and affordable to conduct, over and over again, ensuring website and email content is optimized for the very best performance. The feature works by comparing the performance of two or more pieces of content. An easy-to-use percentage slider controls how many shoppers see what, while marketers can sit back and monitor which content is receiving the most click throughs and/or conversions.