This is a monthly report by Fresh Relevance, to provide statistics on the effectiveness of real-time marketing. This report covers cart and browse recovery over January 2014. (Previous report for December 2013, next report for February 2014).
|Sample Size for Cart Recovery data||40 million page views (less for the browse data)||From a representative sample of Fresh Relevance clients worldwide, mainly in the USA and UK.|
|Proportion of Carts Abandoned||64.84% by number
72.47% by value
|Average Order Value of recovered purchase as opposed to regular purchases||34% Higher for a recovered purchase||Cart recovery emails.|
|Proportion of revenue from browse recovery||27.03%||Browse recovery revenue / cart+browse recovery revenue (for clients doing both)|
|Average return from a single cart recovery email||£16.97||Cart recovery emails.|
|Average return from a single browse recovery email||£3.35||Browse recovery emails (more of these are sent than cart recovery emails).|
|Sales uplift||10.35% (7.55% from cart recovery plus 2.80% if browse recovery is done too)||Extra sales attributed to Fresh Relevance, compared to normal sales.|
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