Real-Time Marketing Report for Q2 2016

This quarterly report covers Cart and Browse Recovery results for Q2 2016: April-June. (Previous report for Q1 2016.)

In Q2 2016, our average client doing cart and browse abandonment made £107K extra sales for each £1M of turnover (26% more than cart abandonment emails alone).

This infographic shows cart abandonment levels and the results from sending cart and browse abandonment emails.

Real-Time Marketing Report Q2 2016

Unbranded versions in different currencies: US Dollars, Euros, Pounds


Key observations:

  1. The results of Abandonment Recovery emails are virtually unchanged from the previous quarter - the combination of cart and browse abandonment, done by a specialist system like ours, remains the single best way to improve your sales figures.
  2. Cart Abandonment figures have improved from about 60% to about 59%, continuing the slowly improving trend of the last 2.5 years. Cart abandonment is still a major problem but marketers are making gradual progress.
  3. The usual warnings apply. There is a lot of variation in sales uplift across our clients even in the same sector - everyone is making money, but not equally so. And, as with all such data, there is room for error in these figures. The recorded results could be too high, because some customers were going to buy anyway even if we didn't send recovery emails, or too low because some were reminded by the emails but bought in a way that we couldn't measure. We do our best, but nothing is 100% accurate.


Statistic This Quarter Figures Notes
Sales uplift 10.67% (7.89% from Cart Recovery plus 2.78% if Browse Recovery is done too. Extra sales attributed to Fresh Relevance, compared to normal sales.
Sample Size Billions of page views From a representative sample of Fresh Relevance clients worldwide, who are doing cart and browse abandonment.
Proportion of Carts Abandoned 59.01% by number Number of abandoned carts/total number of carts.
Proportion of revenue from browse recovery 26.08% Browse recovery revenue / cart+browse recovery revenue (for clients doing both)
Average return from a single cart recovery email £21.97 ($29.22) Cart recovery emails.
Average return from a single browse recovery email £2.90 ($3.86) Browse recovery emails (more of these are sent than cart recovery emails).

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