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Fresh Relevance and Lyris announce integration


Fresh Relevance is proud to announce deep integration with Lyris HQ, bringing sophisticated real-time marketing to Lyris' clients.

The press release from Lyris follows:

Press Release: Lyris Unveils Solutions for Real-Time Retargeting and Retention Automation

Announces Partnership with Fresh Relevance and Windsor Circle to Help Digital Marketers Increase Customer Loyalty and Conversion

Emeryville, Calif. – October 1, 2013 - Lyris, Inc.(LYRI), a global provider of digital marketing solutions, today announced the availability of Real-Time Retargeting and Retention Automation solutions designed to track, engage, and convert web shoppers into loyal customers. These solutions are immediately available for users of Lyris’ digital marketing applications.

According to the Interactive Media in Retail Group (IMRG), global eCommerce sales will surpass $1.25 trillion in 2013. Therefore, online retailers require a growing degree of sophisticated techniques to properly market to and retain valuable customers.

The Lyris Real-Time Retargeting solution provides digital marketers with access to detailed web browsing and shopping cart abandonment data to help surface new segments and automate remarketing efforts. Lyris Real-Time Retargeting is delivered in partnership with Fresh Relevance, a real-time marketing software provider.

The Lyris Retention Automation solution is focused on loyalty and empowers retailers with eCommerce transaction insights to effectively analyze purchase behaviors, automate retention campaigns, and build profitable segments. Lyris Retention Automation is delivered in partnership with Windsor Circle, a leading provider of Retention Marketing Automation software.

“Our aim is to provide better segmentation and remarketing capabilities, instantly, to retailers through powerful automation of web browser and eCommerce data analysis,” said Alex Lustberg, Lyris CMO. “Our relationships with Windsor Circle and Fresh Relevance demonstrate our commitment to powering data-driven campaigns that increase revenue conversions at every stage of the customer journey."

Fresh Relevance is now integrated with many of the world's leading email marketing companies, so we can support an ever-wider range of clients.

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