Upgraded integration with Acoustic: New event types and fields passed via UBX

Upgraded integration with Acoustic: New event types and fields passed via UBX Headshot

By Lucy Russell, Product Manager

Fresh Relevance has the unique ability to receive email activity events from the Acoustic marketing cloud to enhance the behavioral information available to clients using both platforms in their marketing stack. 

Our integration can now receive and process a huge selection of email-related events from the UBX interface provided by Acoustic. These events can be used in Fresh Relevance to personalize content - either on the web or in emails or in other channels - and to control triggers and other marketing behaviors. 

Event

Description

Email Send

an email send. 

Email Open

an email open.

Email Click

an email clickthrough. 

Click Stream

an email clickstream event.

Email Attachment

a recipient has opened an email attachment.

Email Block

an email has been blocked. 

Email Bounce

an email has bounced including the type (soft/hard). 

Email Conversion

an email conversion. 

Email Forward

an email has been forwarded. 

Email Opt-Out

a contact has opted out via an email unsubscribe link. 

Email Restriction

an email send has been restricted. 

Email Suppressed

an email send has been suppressed. 

Email Reply Abuse

an email has been reported for abuse. 

Email Reply Coa

a contact has changed their email address. 

Email Reply Other

a generic reply event. 

The comprehensive set of events that are passed from Acoustic into Fresh Relevance put unrivalled control of personalization rules and programs into the marketer’s hands. 

Upgraded integration with Acoustic: New event types and fields passed via UBX Headshot

By Lucy Russell

Product Manager

As Product Manager at Fresh Relevance, Lucy works closely with our customers and the wider team to shape the product roadmap and oversees the roll-out of all new features.