Using Popovers to Add to The Customer Experience

Slot Rules: Popovers for the Right Shoppers at the Right Time

You can show Popovers to capture email addresses, reduce site abandonment, and display relevant offers to customers. Our USP is that we give you control, with Slot Rules to define exactly who gets to see each pop-over and when.

A light touch is essential: wait until visitors have seen what you're offering! You are fishing, not dynamite fishing! If you hit them with a Popover form too soon, they are very unlikely to fill it in. At best they close the form in annoyance - meaning you've missed the opportunity to get a vital sign-up. At worst, they bounce (more): close your site and go to your competitor's site that's next in the search results.

With Fresh Relevance, you can do things like waiting until shoppers have seen a number of product pages and know what you sell.



  • Show an email address capture Popover to unknown visitors who are leaving (moving the cursor off the top edge of the page), or who have seen two-or-more product pages
  • Show a browse abandonment Popover to visitors who are leaving (moving the cursor off the top edge of the page) and have seen one or more product pages 
  • Show a cart abandonment Popover to visitors who are leaving (moving the cursor off the top edge of the page) and have product(s) in their shopping cart 
  • Target only a certain type of visitor dependant on their stage in the customer journey, to show them appropriate offers in your Popovers, or invite them to do surveys on their experience.

Contact customer support for help.


Keep Popovers Simple!

Visitors to your website won't want to stop and think about what you're asking them. Giving a clear, easy direction significantly increases the chances of a subscription.

Example email address capture form

Give a bold clear exit route, for example a large cross in the corner, to avoid bounces from your site. This example is for email address capture, but could be applied to any Popover.


Some Examples Of How To Use A Popover

Thorntons/Stylecreep: Email Address Capture

Thorntons and Stylecreep both use email address capture forms on their home page, both with easy exit routes and on brand styling. Thorntons have used a smaller form that scrolls with you, which is less intrusive to visitors decreasing the likelihood of bounce rates. Stylecreep have used a lightbox Popover to draw all attention to their popover making it more likely people will subscribe. Using Slot Rules it is possible to only show your Popover to visitors who you haven't already identified and who have had time to see what you sell.

email address capture form


Foyles: Browse Abandon

Foyles have implemented a browse abandon Popover to reduce their browse abandonment rates. Using an incentive and a more embellished design is appropriate here as you want to distract the visitor from leaving. They also offer visitors a choice of routes to continue down either to continue shopping or sign up to their loyalty program increases the chances of an increased visit. This is where you would use an exit intent Popover, using slot rules to target browse abandoners. We can distinguish between people heading for the navigation controls at the top or bottom of the browser window to leave, not the scrollbars at the sides to read more

data capture pop up

M&S: Survey Participation

Marks and Spencers display a Popover asking visitors to give feedback on their website after they have spent a certain amount of time shopping. This means the already engaged customers are more likely to give feedback in their survey. We can target visitors you already know are engaged with your site using Slot Rules, increasing the likelihood they will participate.

data capture pop up

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