Snap! Online Traffic looks exactly the same as Black Friday 2016. Here's our chart from last year and the shape is just so similar.
Remember the exciting days of 2014 when nobody knew what would happen and Cyber Monday had more traffic than Black Friday? Well not anymore.
We seem to have a period of stability where Black Friday, with its associated limited-time offers, is just one of the routine activities that marketers do in the run-up to Christmas. Look elsewhere for excitement - maybe Chinese New Year?
Traffic figures above are across all our clients, mainly in Europe and North America.
Here's more about Black Friday from Fresh Relevance.
What to Expect on Black Friday 2017
The Gift of Personalization
What Happened on Black Friday 2016