SmartBlocks are what Fresh Relevance calls the blocks of real-time, personalized content that you design to engage customers and build their journey.
SmartBlocks can be used in your web pages and emails alike - and in both cases we render and personalize them in real-time, so your marketing is always up-to-the-minute.
It's easy to get started, because SmartBlocks use standard HTML and CSS, and we provide a lot of templates. Mailmerge and customization are handled by a standard scripting language called Jinja2.
Here are some examples of different types of SmartBlock:
For example an announcement or hero image. Read more
Personalized Coupons with many uses to entice and retain customers. Read more
Countdown to the date+time of a Sale, Marketing Event, or even a Public Holiday. Or a time-of-day, such as your shipping deadline. Read more
Personal or crowd-sourced recommendations. Read more
Show customers what's popular - driving urgency and trust. Read more
Extend your Social Media Engagement. Read more
Use live content from your website in your emails. Read more
Email Address Capture Forms to acquire new customers. Read more
Live example of tomorrow's weather for Venice, Italy. Read more
Everything else, including script to dynamically modify your web page or menus. Read more