What Are SmartBlocks?

SmartBlocks are what Fresh Relevance calls the blocks of real-time, personalized content that you design to engage customers and build their journey.

SmartBlocks can be used in your web pages and emails alike – and in both cases we render and personalize them in real-time, so your marketing is always up-to-the-minute.

It’s easy to get started, because SmartBlocks use standard HTML and CSS, and we provide a lot of templates. Mailmerge and customization are handled by a standard scripting language called Jinja2.

• Create your SmartBlock
• The system will give you a little chunk of HTML called a Slot. Copy+Paste this into your web pages and emails,
• When the page or email is viewed, FreshRelevance loads the SmartBlock into the slot, in real-time and personalized.
• You have full control and can change what’s displayed in the slot, by editing its Slot Rules (marketing rules).
• Slot Rules can show different SmartBlocks for different types of shopper, time/date range, brand of product already on the page etc.

Here are some examples of different types of SmartBlock:

Banners

For example an announcement or hero image.

 

Coupons

Personalized Coupons with many uses to entice and retain customers.

 

Countdown Timers

Countdown to the date+time of a Sale, Marketing Event, or even a Public Holiday. Or a time-of-day, such as your shipping deadline.

 

Product Recommendations

Personal or crowd-sourced recommendations.

 

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Social Proof Product Recommendations

Show customers what’s popular – driving urgency and trust.

 

Twitter

Integrate Twitter in your Web Pages andxtend your Social Media Engagement.

 

Pinterest

Extend your Social Media Engagement.

 

 

Instagram

Extend your Social Media Engagement.

 

 

Web Crops – like a real-time “screen capture”

Use live content from your website in your emails.

 

Popover email address capture.

Email Address Capture Forms to acquire new customers.

 

Show A Local Weather Forecast.

Live example of weather for London, Great Britain.

 

Custom

Everything else, including script to dynamically modify your web page or menus.