Black Friday is now firmly fixed as the prime time for Online Shopping in the UK and US.
Research indicating that this is probably the last year when marketers need to bother with Cyber Monday (28th November), as both retailers and shoppers focus on Black Friday promotions. The Black Friday effect started on the previous Sunday (20th November 2016) and built through Black Friday Week, as many brands jumped the gun and released offers early.
CEO Mike Austin states: “It’s amazing to recall that only two years ago, Cyber Monday had more traffic than Black Friday. Yet, now shoppers seem firmly fixated on Black Friday Week and Cyber Monday has faded away. With all the changes in the UK and US this year such as BREXIT, the US Presidential election and widely reported squeeze on living standards it is clear that the appetite for a Black Friday deal remains strong.”
Black Friday period 2016:
In summary, with the exception of the death of Cyber Monday, this Black Friday week was very similar to last year.
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