One massive free benefit of a real-time marketing hub like Fresh Relevance is that it gives you more control.
We've all been there. One of your email campaigns is unexpectedly successful, thousands of would-be customers click through at the same time, and the load takes your website down. Success becomes disaster in 2 minutes.
It seems to take forever for your IT guys to fix it - while your shoppers change from being happy customers to angry vigilantees, who jam your complaints line.
When you use real-time content in your emails, using a system like ours, you get a safety-value against a whole lot of problems, because you can change the content in emails that have already been sent. Simply change the offer and/or the destination URL in real-time to control the traffic. Or ask us to do it for you. Read more.
Your Options Include
This feature also allows you to fine-tune your marketing. For example if your boss has bought a container-load of cheap products on a whim, and you're tasked with selling them as profitably as possible, you can tweak the price up or down according to how well they are shifting.
Just one thing - plan ahead of time. It's even easier if you decide what you're going to do before it happens.