- Provide seamless and relevant interactions that result in stronger engagement and increased sales through cross-channel personalization.
- Customize and coordinate the experience that is presented to each shopper within emails, online, on mobile apps, paid social and ads.
- Build bespoke omnichannel customer experiences based on personification or identity, behavioral, demographic and geographic criteria, as well as seasons and events.
- Use AI to determine exactly the type of experience each customer will have when interacting with you across channels.
- Prepare, review, test and schedule cross-channel campaigns in one intuitive user interface.
- Reduce bounce rate by presenting each shopper with a personalized website experience that is tailored to their specific interest and actions. Use personalized banners, product recommendations, pop-ups, website navigation and CTAs based on behavioral, transactional and contextual data.
- Engage new website visitors and improve click-throughs using powerful AI. It predicts the price level that will appeal to each website visitor and automatically displays the most relevant products based on price.
- Take control of all aspects of the web experience using our WYSIWYG Site Editor.
- Serve personalization either server-side or client-side to balance maximum agility with SEO.
- Shift your email marketing into the next gear with dynamic content, such as banners, promotions and product recommendations, that are based on the shopper’s behavior and relevant at the moment of open.
- Send triggered browse, cart and form abandonment messages to move consumers through the funnel to purchase.
- Use advanced behavioral triggers, such as price drop and back in stock alerts, to promote products to those customers who are most likely to buy.
- Build advanced email workflows using our intuitive drag-and-drop UI.
- Benefit from Fresh Relevance’s pre-built integrations with all major email service providers (ESPs) that make getting started as simple as logging into your ESP account.
- Personalize across a broader set of customer touchpoints and connect directly with your audience through well-timed SMS.
- Increase campaign effectiveness by combining email and SMS messages.
- Tailor SMS messages to the shopper’s individual behavior and transactional history.
- Build advanced SMS workflows using our intuitive drag-and-drop UI.
- Fully integrate with your SMS provider.
Mobile & app
- Provide a consistent user experience across devices by personalizing your mobile website and iOS and Android apps.
- Engage customers on-the-go and guide their purchase journey the same way as on your website.
- Convert more customers by integrating personalized product recommendations, dynamic content, triggered emails and more.
- Join up your mobile app data with your CRM, web, and email channels to drive actions and improve retention.
- Integrate with push notification companies to alert customers with relevant in-app updates.
- Reach audiences who already know you across the web and target ad spend more effectively by integrating the first-party data that you collect in Fresh Relevance with MAPP DMP to serve highly relevant adverts.
- Welcome new visitors landing on your website with a pop-up that’s tailored to their referring traffic source, e.g. Google Ads.