Channels

Perfectly crafted interactions

Deliver impactful, channel-appropriate content based on customer behavior and interactions.

Email Marketing Icon

Email

Maximize the return on email by starting a digital dialogue with each customer. Include dynamic content such as banners, promotions and product recommendations that are based on the shopper’s behavior and relevant at the moment of open. Send triggered browse, cart and form abandonment messages to move consumers through the funnel to purchase. Use advanced behavioral triggers, such as price drop and back in stock alerts, to promote products to those customers who are most likely to buy. Capture email addresses and grow your subscriber base with targeted banners and pop-ups. All without the need for an integration project as Fresh Relevance integrates seamlessly with your email service provider (ESP).

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Email marketing illustration
Web Personalization Icon

Website

Imagine each shopper could have their own version of your website, tailored to their specific interests and actions. That’s exactly what Fresh Relevance does. Every time a shopper visits your online store, they’ll be presented with personalized content, product recommendations, pop-ups, website navigation and even pricing based on behavioral, transactional and contextual data. Improve the bounce rate and conversions with product ratings, countdown timers and social proof widgets. Take control of all aspects of the web experience without having to drain IT resources. Fresh Relevance integrates seamlessly with your existing ecommerce platform and is quick and easy to set up with a single line of Javascript.

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Web personalization illustration
Mobile Marketing Icon

Mobile & app

Provide a consistent and contextually relevant brand experiences across devices by personalizing your mobile website and app. Engage customers on-the-go and guide their purchase journey the same way as on your website with targeted content and offers. Integrate with push notification companies to alert customers with relevant in-app updates.

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Mobile marketing illustration
Social Marketing Icon

Social media

Shoppers often take inspiration from social media when considering a purchase. Integrate real-time feeds with user-generated content from Instagram, Pinterest, Facebook and Twitter into emails and on your website to show how real people are interacting with your products. Maximize your social ad spend by retargeting shoppers with ads that are tailored to their behavior and purchases. For example, use our Segment Builder to create a segment of customers who were searching for black brogues, import the contacts into Facebook and re-engage the same group of shoppers with targeted ads on the social network.

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Social marketing illustration