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About the webinar

The beauty industry experienced a rollercoaster of emotions in 2020, and with numerous restrictions reducing the need to get dolled up, you would expect the sector to have suffered exponentially during the pandemic.

However, the stats tell a different story. After the first lockdown in March 2020, the newfound abundance of free time (and perhaps the heightened anxiety levels) saw sales for beauty skincare brands increase by 37 per cent year-on-year, and referrals by 64 per cent. The industry also saw a spike in sales in September, to coincide with the reopening of schools after the summer break.

So how, against all odds, has the beauty industry managed to boom throughout the pandemic, and how can marketers in this sector sustain and improve sales and referrals?

The Digital Marketing Spotlight will bring together experts to discuss the latest digital marketing tips and trends in the beauty industry.

Watch our session at 10:50am on 'How to build a personalized, social-proof packed journey to keep Gen Z sweet'. When marketing to this digitally savvy cohort, it’s important to deliver authentic-feeling, ultra-relevant content on the channels they trust. In this session, Eddy will cover the social proof tactics Gen Z expects when making a purchase, and how you can use these to build trust in web and email marketing. Prepare to be inspired by a medley of best-in-class digital marketing campaigns from leading brands that are using personalisation to smash their marketing goals.

Watch now


Beauty: Digital Marketing Spotlight  Headshot
Eddy Swindell

CRO and co-founder
Fresh Relevance

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