A personalization campaign will only ever be as good as the data that’s fuelling it. Most marketers understand the importance of collecting data seamlessly across all digital and offline touchpoints, and then unifying that data to power personalized marketing campaigns. But knowing where to start and how to smash those data silos can be overwhelming.
That’s why we’ve invited the data experts at BlueVenn to share their best practices for data driven personalization.
What's on the agenda?
Tips for creating personalised customer experiences at scale
Find out how to use your contextual, demographic, behavioral, website, app and email data to it's full potential
Join one of our interactive breakout sessions to dive deeper into the topics
Plus if you fancy a bit of post-event networking with your fellow marketers, join our speed networking session to get paired up with other marketers for quick 5 minute conversations
CRO and co-founder Fresh Relevance
Principal Consultant BlueVenn
Introduction and welcome
Eddy Swindell, CRO and co-founder, Fresh Relevance
Jim Kelly, Principal Consultant, BlueVenn
Breakout room 1
How to create personalized campaigns with shifting customer behaviours
Breakout room 2
Using data to evolve and scale your personalization strategy
Sign up to the webinar today
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