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Best practices for data driven personalization

  • 3:00pm on 25 Mar 2021

Presented by:

BlueVenn Logo

About the webinar

Master your data strategy

A personalization campaign will only ever be as good as the data that’s fuelling it. Most marketers understand the importance of collecting data seamlessly across all digital and offline touchpoints, and then unifying that data to power personalized marketing campaigns. But knowing where to start and how to smash those data silos can be overwhelming. 

That’s why we’ve invited the data experts at BlueVenn to share their best practices for data driven personalization.

What's on the agenda?

  • Tips for creating personalised customer experiences at scale
  • Find out how to use your contextual, demographic, behavioral, website, app and email data to it's full potential
  • Join one of our interactive breakout sessions to dive deeper into the topics
  • Plus if you fancy a bit of post-event networking with your fellow marketers, join our speed networking session to get paired up with other marketers for quick 5 minute conversations 


Best practices for data driven personalization Headshot
Eddy Swindell

CRO and co-founder
Fresh Relevance

Best practices for data driven personalization Headshot
Jim Kelly

Principal Consultant



Introduction and welcome


Eddy Swindell, CRO and co-founder, Fresh Relevance


Jim Kelly, Principal Consultant, BlueVenn


Breakout room 1

How to create personalized campaigns with shifting customer behaviours


Breakout room 2

Using data to evolve and scale your personalization strategy


Event ends

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