
Best practices for data driven personalization
- 3:00pm on 25 Mar 2021
A personalization campaign will only ever be as good as the data that’s fuelling it. Most marketers understand the importance of collecting data seamlessly across all digital and offline touchpoints, and then unifying that data to power personalized marketing campaigns. But knowing where to start and how to smash those data silos can be overwhelming.
That’s why we’ve invited the data experts at BlueVenn to share their best practices for data driven personalization.
CRO and co-founder
Fresh Relevance
Principal Consultant
BlueVenn
3:00pm
3:05pm
3:20pm
3:35pm
How to create personalized campaigns with shifting customer behaviours
3:35pm
Using data to evolve and scale your personalization strategy
3:45pm
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