About the webinar
Every business sets their email marketing goals to drive real results. To achieve this, you need to deliver relevant content to the right audience.
To create relevant emails, you need to know your customers. Knowing your customers and understanding what drives them allows you to deliver more targeted communications. You’ll become more productive and be able to stay ahead of competitors. But it’s just as important we collect the right customer data using appropriate tactics.
In this dotlive webinar, we’ll dive into the data marketers need to collect to meet their marketing goals. Get comfortable and dial in as our marketing experts explore:
- What is relevant customer data
- Which tactics are best for collecting customer data
- How customer data can be used to improve your email marketing performance
10:00 Gavin Laugenie, dotdigital - Welcome and introduction
10:05 Gavin Laugenie, dotdigital - A guide to capturing the right customer data
10:15 Sam Kean, Fresh Relevance - 5 ways to leverage your customer data
10:30 Q&A with Final Thoughts
10:45 Andrew Baggs, dotdigital: Platform demonstration
11:00 Presentations finish
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