In recent months, the overall reduction in consumer spending due to COVID-19 and lockdown has meant that retailers are having to become leaner and do more with less.
With the focus strongly set on eCommerce, that can be more easily achieved by breaking down the inefficiencies of operational silos and delivering relevant marketing tactics in order to boost the digital customer experience and sales.
09:00 AM - 09:05 AM Post lockdown retail: The need for cost reduction and operational efficiencies
09:05 AM - 09:20 AM Digital efficiency: How to break down silos and do more with less, Eddy Swindell, CRO & co-founder of Fresh Relevance
09:20 AM - 09:35 AM Technology and strategic guidance: a holistic solution, Joshua Beale, Principal Account Director, Mapp Digital