In 2020, marketers realized the value of retaining existing customers like never before, and the focus on customer retention is set to continue throughout 2021. Email marketing is a key channel when it comes to building loyalty, allowing for timely triggered campaigns and smart personalization that delights customers and brings them back to your site.
We'll be covering:
- Action-orientated tips on how to reconvert existing customers and build trust
- A medley of best-in-class digital marketing campaigns from leading brands
- Find out what loyalty email marketing looks like for eCommerce stores in 2021
- Learn how data and marketing automation can be leveraged to create personalized messaging