Join us on Tuesday 19th January for a special masterclass on how to boost customer loyalty in your email campaigns. We'll be joined by email marketing legend Kath Pay, Founder and CEO of Holistic Email Marketing. Kath lives and breathes email marketing and is recognized as an international email marketing thought leader. This is one session not to miss!
In 2020, marketers realized the value of retaining existing customers like never before, and the focus on customer retention is set to continue throughout 2021. Email marketing is a key channel when it comes to building loyalty, allowing for timely triggered campaigns and smart personalization that delights customers and brings them back to your site.
We'll be covering:
Action-orientated tips on how to reconvert existing customers and build trust
A medley of best-in-class digital marketing campaigns from leading brands
Find out what loyalty email marketing looks like for eCommerce stores in 2021
Learn how data and marketing automation can be leveraged to create personalized messaging
You’ll also have the opportunity to dive deeper into the topics in our breakout sessions after the presentations.
Breakout room 1: Email best practices
And if you fancy a bit of post-event networking with your fellow marketers, join our speed networking session to get paired up with other email marketers for quick 5 minute conversations.